YouTube and TikTok Rivalry: YouTube is working on a TikTok-Like Tool

Replication is normally Facebook’s key mitigation tactic, but increasingly, YouTube is also looking to “borrow” inspiration from its rivals in order to fend off competition and maximize its market share within the video space. This week, The Information has reported that YouTube is working on a TikTok-like function called ‘Shorts’, which would essentially facilitate the same operations…