TikTok Establishes New Partnership with United Masters to Assist Indie Musicians through the App

Amid speculation over its future in the US, TikTok’s counteroffensive, thus far, has largely revolved around showcasing the value its platform provides for Americans – both in terms of general usage and in creating new opportunities in jobs, content revenue, exposure, etc. Which, in the middle of a pandemic, when unemployment figures are at record highs,…