Last week, India took the extraordinary step of banning 59 apps of Chinese origin, including the wildly popular TikTok, as tensions continue to flare between India and China over the disputed Line of Actual Control in Ladakh. TikTok India has issued a statement, explaining its position, and its intention to restore the app for Indian users, but…
If you’re using TikTok for marketing, then this will be welcome news. This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more. Creator Marketplace is TikTok’s native influencer marketing solution, enabling brands to locate relevant TikTok users for partnerships based on focus…
In less than two months after TikTok came under fire for appearing to censor videos related to the pro-democracy protests in Hong Kong, the app is facing a new challenge from the US government. The Committee on Foreign Investment in the United States (CFIUS) has contacted TikTok’s Chinese parent company ByteDance with concerns that the app could pose…