Snapchat Shares New Data on the Rising Effectiveness of 6-Second Ads

With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants? That’s what Snapchat’s contending, based on its latest research report. To glean more insight into how people’s response behaviors are shifting, Snap commissioned MAGNA Global to conduct a study of over 7,700 users, on both desktop…