Snapchat Publishes New Research into the Evolving Use of AR in the Product Discovery and Purchase Process

Snapchat has published a new report on the potential for branded AR tools to influence shopping behavior, and how augmented reality tools could change the eCommerce process in a range of ways. The report, conducted in partnership with Publicis Media, incorporates responses from over 1,000 people, aged 13 – 49, across four markets (the US, the UK, France, and…