Snapchat Launches New Shoppable AR ‘Try-On’ Campaign in Conjunction with Gucci Shoes

Snapchat has launched the first campaign using its new ‘Shoppable AR’ technology, which it recently announced at its 2020 Snap Partner Summit. The initial campaign will be an AR shoe ‘try-on’ filter, created in conjunction with Gucci. As per Gucci: “Snapchat and Gucci are launching the first global sponsored augmented reality shoe try-on Lenses on…