Snapchat Launches its First ‘Local Lens’ Collaborative AR Experience in London

After announcing its coming ‘Local Lenses’ at its Partner Summit back in June, Snapchat’s first activation of this type is now live, with Carnaby Street in London the site of Snap’s new ‘City Painter’ collaborative AR project. As you can see in the video, Local Lenses essentially enable users to interact with an AR overlay…