Snapchat has today announced a new Closed Beta test of Brand Profiles to expand its Business Appeal

Snapchat has today announced a new closed beta test of brand profiles, which will provide more specific ways for brands to connect with Snapchatters in-app. As explained by Snapchat: “Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the…