Snapchat Adds New Ad Options for App Promotions, Including Improved Cross-Linking Tools
Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. The main connection here comes via Snap’s Creative Kit, which enables developers to integrate Snapchat functionality into their apps, and Login Kit, which…