Google Has Changed Its Data Retention Practices: As Google is set to Auto-Delete User Activity Data after 18 Months by Default

Google has today announced a change in its approach to user activity data retention, which will see it auto-delete user data after 18 months by default. Could this become the new standard for personal data collection by tech companies? As explained by Google: “Last year we introduced auto-delete controls, which give you the choice to have Google automatically…