Google Adds New Prediction and Trend Tools to Help Advertisers Maximize their Ad Campaigns

Google has announced some new tools to help advertisers maximize their ad campaigns, including updated recommendations based on evolving search trends, new tools for managing your campaigns on the go, and improved transparency into its automated ‘Smart Bidding’ process. First off, with search behaviors changing significantly amid the COVID-19 pandemic, Google has highlighted the rising value of its Recommendations page,…