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Facebook Acquires GIF Platform GIPHY, For About $400 Million

Facebook has announced that it has acquired GIF platform GIPHY in a deal reported to be worth around $400 million. GIPHY is the most popular GIF database on the web, with its 500 million daily active users viewing more than 11 million hours of GIFs every day through various surfaces. GIPHY has been able to maximize its usage by offering API integration to…