With Snapchat’s AR Lens ads driving significant engagement and interaction in the app, the platform is now looking to open up the option to more brands, with a simplified AR Lens campaign option that enables businesses to build custom Lenses based on pre-made templates and/or Snap’s library of 3D objects. Called ‘Lens Web Builder’, the new process…
YouTube is replacing the ‘Trending’ tab in its app with a new ‘Explore’ listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery. As explained by YouTube: “We’ve been testing a new tab in the YouTube mobile app called Explore – with Explore, you not only have access to Trending videos…
Despite various content moderation and data privacy concerns, TikTok continues to gain momentum, with the latest data from app analytics firm SensorTower showing that February 2020 was TikTok’s best performing month, in terms of total app downloads, to date. As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the…
After adding new information prompts and links to official resources in related search queries last week, Instagram is now expanding on its COVID-19 response tools, with additional information panels in the main feed and a ban on searches for coronavirus related AR masks. As per Instagram: “To help people get relevant and up-to-date resources, we will start showing…
Last month, Twitter shared the first of its ‘Good Copy, Bad Copy’ Twitter tips, in which Twitter creative lead Joe Wadlington outlined some simple, actionable tweet tips that can significantly improve tweet presentation and performance. This week, Wadlington is back to share some more tweet copy tips – and as with last time, while the notes here are very…
While you’ve been able to cross-post your Instagram Story to Facebook stories for some time, you haven’t had the option to do the opposite, and post your Facebook Stories direct to Insta. That could be about to change, with Facebook now testing a new option to share your Facebook Stories to Instagram in your send settings, which could…
It looks like Twitter CEO Jack Dorsey will remain in the top job at the platform, at least for the time being. Last week, investment management firm Elliott Management Corp. announced that it had purchased a significant stake in Twitter and that it planned on using its newfound influence at the company to push for changes, including the…
With Coronavirus spreading across the globe, more and more regions are being impacted by the various closures, shutdowns and quarantine measures that are being implemented to help contain the outbreak and limit its impacts. And while public health and safety is obviously the number one concern, the flow-on consequences for business will also be significant, with…
I mean, I don’t really know what to say about this, but people have asked, so… LinkedIn recently launched a new series of playlists on Spotify to soundtrack your professional development in various areas. As you can see here, the playlists are split into different topics, including ‘Women at Work’, ‘Never Give Up’ and ‘Refine and Focus’…
Facebook sees VR as the future of social media interaction, a future that Facebook wants to own in order to maintain its position on top of the social heap. And it’s working to do just that – after recently acquiring several top VR game developers an integrating them into its growing Oculus VR division, The…