After announcing its coming changes to its Snap Kit developer platform back in June, Snapchat has this week officially announced that developers can now integrate Snapchat Stories into their apps, facilitating more immersive, engaging content experiences, and boosting exposure for Snap content. The new Snapchat Stories integration will enable app developers to connect their systems to Snapchat. For…
As part of its ever-expanding COVID-19 relief and assistance efforts, Facebook has this week launched a new platform called ‘Community Help’ where people can either offer assistance to others within their community or request help with tasks from locals. As explained by Facebook: “Today we’re announcing Community Help, a place for people to request or offer help to…
One of the key advantages of social media, from a business and marketing perspective, is the amount of insight it provides, with the capacity to tap into what consumers are saying at any time, and better inform your strategic efforts. But many brands are not doing this. Indeed, while most businesses are aware of the…
LinkedIn has announced that it will provide free job listings to all essential services amid the COVID-19 pandemic as it seeks to help ease the burden on organizations facing significant stress and shortages. As per LinkedIn: “We’ve seen healthcare job posts on the LinkedIn increase by 35% since the outbreak began. Similarly, supply chains, supermarkets, and freight delivery…
Replication is normally Facebook’s key mitigation tactic, but increasingly, YouTube is also looking to “borrow” inspiration from its rivals in order to fend off competition and maximize its market share within the video space. This week, The Information has reported that YouTube is working on a TikTok-like function called ‘Shorts’, which would essentially facilitate the same operations…
As with all social platforms, Snapchat has been seeing a lot more usage of late, as people stuck inside amid the COVID-19 lockdowns seek an outlet and a means to stay connected with the world beyond their homes. This week, Snapchat has provided an update on the specific usage trends it’s seeing in its app, along…
After launching its Messenger desktop app in selected markets early last Month, Facebook has now announced the full rollout of the tool, which is available for both macOS and Windows, and for all users around the world. As per Facebook: “Now more than ever, people are using technology to stay in touch with the people they care…
If you hadn’t heard of Zoom before March 2020, no doubt you have by now. The multi-participant video meeting app has seen a massive surge in usage amid the COVID-19 lockdowns, with everyone from teachers to celebrities using the platform to connect with their respective audiences and maintain some level of social engagement. Zoom was founded back in…
Twitter has announced a new update for its Explore tab which will make all of the listed tweets in Explore more location-specific. That means that when you head to your Explore listing, all of the content – including Trends, ‘What’s Happening’ and the topic listings – will all be more aligned with the location that you…
In the battle to stop the spread of COVID-19 across the globe, and limit its impacts as much as possible, information accuracy is key, which is what Google is assisting to help; as people need to know and understand the way in which the virus is transmitted, and what they can, and should do to…