This could be interesting. According to a new discovery by Alessandro Paluzzi, Instagram is testing an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page, essentially broadcasting to your audiences on both platforms at the same time. This screenshot is from the Story settings menu on Instagram – when…
You’ve no doubt heard this before, but a video is the best performing content type across all social platforms – and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should…
TikTok is releasing an important new function called ‘Family Pairing‘ which will give parents more options to better manage their kids’ time in the app, while also protecting them from unwanted exposure to both offensive content and potential predators. As explained by TikTok: “Today, we are advancing our commitment to building for the safety of our…
Twitter’s Global Creative Lead Joe Wadlington is back with another ‘Good Copy, Bad Copy’ Twitter tips video, this time looking at Twitter polls, and how to make the best use of the option to improve your strategic approach. As explained by Wadlington, an important element to remember when creating polls is not to focus too much on engagement…
After rolling out access to Direct messages via the web last week, Instagram is now also giving users the option to view Instagram Live broadcasts on desktop PCs, which comes with a new, less intrusive format, and URLs to cross-promote your streams. As you can see in this image, shared by Android Police when viewing Instagram Live streams…
Instagram has released a new update for its separate IGTV app, which aims to put more emphasis on top creators, who are key to maximizing engagement with the video platform. The main aesthetic change is the homepage – as you can see in the middle frame above, the IGTV home screen will now feature a popular creator up at the…
With the rising popularity of Instagram Stories, and the propensity for people to add stickers and effects to their Stories frames, Instagram’s cause-based stickers must be having some impact. This week, Instagram has launched a new cause sticker for Stories which aims to highlight the importance of social distancing, and staying home to limit the spread of COVID-19….
In order to provide some level of assistance on this front, Instagram has this week announced a new partnership with Netflix, which will see with the stars of some of Netflix’s most popular programs among young adult viewers talking about mental health and self-care amid the pandemic. Among the wide-ranging consequences of the COVID-19 lockdowns, one element…
With people spending more time on social platforms amid the COVID-19 lockdowns, Facebook has added a new ‘Quiet Mode’ option to help better manage and control your Facebook usage, while it’s also revamped its ‘Your Time on Facebook’ listings in order to provide users with more information as to how, exactly, they’re spending their time in the…
Facebook has provided a new set of templates to help businesses communicate key messages amid the COVID-19 shutdowns around the world. As per Facebook: “We know that many businesses are facing unexpected challenges at the moment, including keeping in touch with customers, so we wanted to share a few things that you can do to get ahead of…