Last November, Instagram added a new functionality called ‘Reels’ to its app, made available only to users in Brazil, which largely replicates the key features of TikTok. As you can see here, the Reels video mode enables you to create 15-second, looping video clips, which can be set to music, and spliced together from various … Read more
Trying to get your head around how Facebook advertising works, and how to get the best reach and results for your business? With more organizations looking at online options to connect with consumers, a lot of people are trying to get a better understanding of the details of Facebook’s ad systems. To help with this, … Read more
Last week, Instagram chief Adam Mosseri published a video on his Instagram feed in which he seemed particularly emotional about the #BlackLivesMatter protests across the US. Mosseri, in general, is a pretty calm and collected character, and rarely shows much emotion in his posts and presentations. But it felt like this issue had really hit … Read more
Facebook continues to evolve its eCommerce push with the introduction of WhatsApp Pay for Brazillian users. As explained by WhatsApp: “The over 10 million small and micro-businesses [on WhatsApp] are the heartbeat of Brazil’s communities. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments … Read more
Snapchat has launched a new education platform for marketers to provide tips and notes on how to get the most out of the platform’s various ad options. The new education platform, called ‘Snap Focus‘, is similar to Facebook’s ‘Blueprint‘ and Twitter’s ‘Flight School‘, offering a range of courses on the various Snap ad options and tools, which include … Read more
Facebook is adding some new options specifically for parenting groups, in order to make it easier for parents to ask sensitive questions, and to provide more context as to each member’s perspective. As you can see above, the first option is anonymous questions. As explained by Facebook: “We’ve heard from parents that they want a way for them … Read more
Amid ongoing criticism of his company’s handling of political content, Facebook CEO Mark Zuckerberg has today provided an update on where Facebook stands on political content, while also announcing a new Voting Information Center to encourage political participation. Zuckerberg has also noted that, soon, Facebook users will be able to opt-out of political ads. But more on … Read more
Google is adding more ways to catch up with friends and colleagues via Google Meet by adding a new, simple process for joining a video meet-up on mobile, via the Gmail app. As explained by Google: “In the coming weeks, you’ll notice a new ‘Meet’ tab on your phone’s Gmail app where you can see upcoming meetings scheduled in … Read more
Hey, remember how a few weeks back we reported on the sudden rise of TikTok clone Zynn, which is partly funded by the Chinese rival of TikTok’s parent company? As a brief summary, Zynn is an almost direct copy of TikTok, and is funded by Kuaishou, which is a rival app for Douyin (the Chinese version … Read more
Facebook continues to push ahead with its messaging integration plan, with another new Instagram/Messenger integration element spotted in testing. As you can see in this screenshot, posted by mobile developer Alessandro Paluzzi (and shared by Matt Navarra), Facebook is currently working on the presentation options for a new integration of Messenger inbox access within Instagram Direct. That builds upon discovery … Read more