Normally, just ahead of the coming month, Twitter publishes its regular summary of the key dates coming up in the preceding month, which can help marketers plan their campaigns in order to tie-in with trending discussions and events. But with the impacts of COVID-19, those normally optimistic, fun-looking listings are starting to look a lot barer … Read more
Last week, India took the extraordinary step of banning 59 apps of Chinese origin, including the wildly popular TikTok, as tensions continue to flare between India and China over the disputed Line of Actual Control in Ladakh. TikTok India has issued a statement, explaining its position, and its intention to restore the app for Indian users, but … Read more
In a move that will likely come as a little surprise, Instagram has quietly rolled out a new test of its TikTok-like clone functionality ‘Reels’ to some users in India, following the ban of TikTok in the Indian market. Reels, which Instagram has admitted is its ‘response’ to TikTok, enables Instagram users to create 15-second, looping video clips within … Read more
As reported by Android Police, WhatsApp is now rolling out dark mode for its web version, after first launching dark mode in the app back in March. Here’s a small, but no doubt significant update for many users. WhatsApp announced that dark mode for the web was coming via a blog post last week, and now, … Read more
Google has announced some new tools to help advertisers maximize their ad campaigns, including updated recommendations based on evolving search trends, new tools for managing your campaigns on the go, and improved transparency into its automated ‘Smart Bidding’ process. First off, with search behaviors changing significantly amid the COVID-19 pandemic, Google has highlighted the rising value of its Recommendations page, … Read more
The NFL signed a new deal with Snapchat, which will see it triple the number of highlight shows on the platform, which will air in near real-time. While much uncertainty remains about the immediate future of live sports, with various professional leagues around the world working to continue play amid the lingering COVID-19 threat, the NFL has … Read more
Have you ever noticed how every YouTube influencer creates videos that are around the exact same length – which is about 10 minutes? The reason for that is YouTube’s monetization policy – currently, YouTube enables mid-roll ads on videos that are at least 10 minutes long, so for YouTubers who are trying to generate revenue, it makes sense for … Read more
Have you noticed your in-app buttons within Instagram moving around a bit of late? Suddenly, your ‘Direct’ icon has gone to the bottom function bar instead of up top, or your activity tab (the heart icon) has disappeared, then come back again days later? Those changes are linked to Instagram’s work to find the right … Read more
After recently adding fact-check labels to Google Image search results, Google is now adding another informational tool into its image display, with new Knowledge Panel listings on selected images, helping to provide more context about the content, including related queries, location information, and other insights. As explained by Google: “When you search for an image on mobile in … Read more
After testing it out with several brand partners over the last few months, TikTok has today announced that its self-serve ad platform is now available to all businesses globally as part of its recently launched TikTok for Business platform. As explained by TikTok: “The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the … Read more