After recently adding fact-check labels to Google Image search results, Google is now adding another informational tool into its image display, with new Knowledge Panel listings on selected images, helping to provide more context about the content, including related queries, location information, and other insights. As explained by Google: “When you search for an image on mobile in…
After testing it out with several brand partners over the last few months, TikTok has today announced that its self-serve ad platform is now available to all businesses globally as part of its recently launched TikTok for Business platform. As explained by TikTok: “The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the…
Speculation is running wild that Twitter could be working on a new subscription-based offering for some users, after the company posted a new job listing which noted work on a team called “Gryphon”, which is focused on “building a subscription platform, one that can be reused by other teams in the future.” As you can…
Instagram has added some new tools to help IGTV creators manage how their content appears when it’s listed in the main feed and within the Discover tab. Back in April, Instagram rolled out a set of new updates for IGTV, which included enabling creators to share the first 15 seconds of their IGTV video in Stories…
With YouTube creators seeing lower returns than normal due to the impacts of COVID-19, the platform has been working to provide more options to help YouTubers both understand their key metrics, and maximize their revenue potential. And now, YouTube is also looking to refine its data presentation to provide more context for creators. As per…
Amid renewed calls to ban the app, after India blocked all Chinese-originated apps due to concerns around their potential data-sharing obligations with the Chinese Government, TikTok has this week published its latest transparency report, which provides specific detail on all of the requests that the app has received from law enforcement and government bodies relating to content removals…
While Facebook is slowly rolling out its new Shops feature on both Facebook and Instagram, the company is also taking the next steps into eCommerce within WhatsApp, as it looks for ways to monetize the app’s 2 billion active users. And this week, WhatsApp’s added two new features to help brands better promote their presence on the platform….
Snapchat has launched the first campaign using its new ‘Shoppable AR’ technology, which it recently announced at its 2020 Snap Partner Summit. The initial campaign will be an AR shoe ‘try-on’ filter, created in conjunction with Gucci. As per Gucci: “Snapchat and Gucci are launching the first global sponsored augmented reality shoe try-on Lenses on…
After recently making product listings in its Shopping tab available for free for retailers, Google is now expanding the same to search listings for products, further expanding the eCommerce potential of the platform. As explained by Google: “Free listings in Google Search results make your offers more access to the hundreds of millions of people who shop…
Facebook has announced a new News Feed algorithm update for news content, which will put more emphasis on original reporting, and boost content from news websites that provide information on their journalists, increasing transparency. The change comes as more people are turning to Facebook for news content – according to Pew Research, around 68% of Americans now get…