With COVID-19 cases spiking once again in several regions, Facebook is launching two new initiatives to help boost awareness of preventative measures, and dispel some of the pervading myths about the virus. First off, Facebook is expanding its top of feed alerts, in both Facebook and Instagram, which will remind people to wear masks when out in public….
Snapchat has today announced a new closed beta test of brand profiles, which will provide more specific ways for brands to connect with Snapchatters in-app. As explained by Snapchat: “Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the…
With Facebook set to significantly advance its eCommerce ambitions via its new Facebook and Instagram shops, Google is also looking to ensure it maintains its online shopping stake with a new product showcase platform that aims to tap into the rising popularity of short-form video – with Instagram, specifically, in its sights. As you can see in…
While US regulators weigh a potential ban of the app due to its ties with the Chinese Government, TikTok has today launched a new video series, in partnership with a group of platform influencers, which aims to help raise awareness of misinformation, scams and general inauthentic behavior online. As explained by TikTok: “The “Be informed” series addresses an important building…
Facebook has announced that it will now add new labels to all posts from federally-elected officials and presidential candidates which mention voting or ballots, irrespective of whether the posts contain misinformation or not. As you can see here, the new labels will include a ‘Get Voting Information’ CTA, which, when clicked, will take users through to a…
In a move that will surprise no one, Instagram has confirmed that it will launch its TikTok-like ‘Reels’ functionality in more regions next month, including the US, as TikTok itself faces more questions over its future, and TikTok users seek out alternatives as a result. As reported by NBC’s Dylan Byers, Instagram is looking to launch Reels in…
Facebook is expanding its screen-sharing options in Messenger to both Messenger Rooms and the mobile app, providing another way to engage within Messenger video calls. As you can see in the above sequence, now, when you’re in a Messenger video call, you’ll have the capacity to drag the bottom function panel up in order to view more…
Instagram is rolling out the next stage of its on-platform shopping experience with the addition of a new ‘Shop’ section in Explore that will showcase a range of buyable items within a single feed. As explained by Instagram: “Instagram Shop is an in-app shopping destination where people can discover products and brands they love from across Instagram. Today,…
What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize, and plan, but we all have to be ready to shift marketing and business strategies at any time. Over…
There’s a lot of stressful information on social media to process right now, with various, significant events taking up a significant portion of our mind space at different times. At a broad level, we’re dealing with the COVID-19 pandemic, the response to that pandemic, the politicization of that response, and key decisions that have to…