When you’re mapping out your digital marketing strategy, do you go with just one main push, or do you also consider splicing and cutting down your primary campaign content into smaller formats and ads, in order to maximize reach across different display options? On consideration, it would likely be of benefit to display your ads … Read more
Facebook has announced a new slate of free education sessions and awareness programs as part of National Black Business Month, which celebrates the contributions of black-owned businesses around the world. The main focus of the new program is business education and support – as per Facebook: “We’re partnering with the U.S. Black Chambers, Inc. (USBC) to host Black … Read more
Facebook has launched a new update for its Messenger chat plug-in for websites, which enables businesses to prompt direct message conversations with visitors to their site via a pop-up chat window. Facebook has updated the design and format of the plug-in and made it easier to integrate into your website code. But the biggest change is that … Read more
This could help provide more contexts for your Snapchat marketing approach. Last month, Snapchat shared its Q2 performance numbers, in which it reported a 17% year-on-year increase in daily active users to 238 million. Reflecting this increase, Snapchat has also updated its Snap Focus education module on Unique Audience Reach, which also includes more specific detail on … Read more
With the economic impacts of COVID-19 worsening day by day, LinkedIn has added a range of tools to assist people in finding new roles, and keeping themselves going during the pandemic. That extends to mental health and resilience resources, with the platform making a range of its LinkedIn Learning courses available for free during the crisis. And this … Read more
Facebook has today launched the first video in a new series that will provide insights into its video products – how they were built, what they were built for, how the features work and what’s coming next. The first video in the series, hosted by Jeff Birkeland from the Facebook product team, is an interview with Jen … Read more
If you’re not paying attention to the rise of gaming culture, you’re missing a huge chunk of how the next wave of consumers connect and interact. The majority of the top-performing channels on YouTube relate, in some way, to gaming culture, while gaming more generally is set to become a $196 billion industry by 2022. And … Read more
How much is TikTok actually worth? Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base. Official predictions suggest that Microsoft, or any other suitor, will need to pony up between $10b and $30b to purchase the short-form video app – and for comparison, Instagram is reportedly worth around $100 billion. … Read more
In a move that will be a surprise to absolutely no one, Instagram has today announced that it’s making is TikTok-like ‘Reels’ functionality available in 50 regions, including the US, in addition to the 4 where it was already available. Well, I mean, Instagram did already announce that Reels would be launched in the US in August, … Read more
YouTube is adding some more new insights to its Creator Studio dashboard, along with a new display for Stories analytics in its mobile app. The features were announced in the latest Creator Insider video, and add to the existing analytics options that YouTube has rolled out for Creator Studio over the past few months. The main addition is … Read more