As Facebook continues to emphasize group engagement, The Social Network is also looking to create more opportunities for businesses within these highly engaged communities. And while you can already run ads in the Groups feed, Facebook is looking to add another potential revenue pathway specifically for group admins, with new brand partnership posts built into the … Read more
It’s now official. Well, official as it can be. On Thursday evening, The White House issued an Executive Order, signed by US President Donald Trump, which will effectively see TikTok banned in the US if it is not sold to a US-owned business by that time. The Order details the case against TikTok, including claims of … Read more
Twitter has announced that it will now display new labels on the accounts of state-affiliated media entities, providing more transparency around the information shared by what are essentially Government-moderated accounts. As explained by Twitter: “When it comes to conversations with government and state-affiliated media accounts on Twitter, we’re helping to make the experience more transparent. We’ll now use … Read more
Months after launching its new Facebook Gaming app on Android, Facebook has this week released the iOS version of its revamped mobile gaming platform – though in a slightly different form to what had been originally planned. See if you can spot the difference – here’s the preview for the Facebook Gaming app on the Google … Read more
After announcing at launch that its Messenger Rooms multi-participant video call option would be available to users in other Facebook apps as well, this week, the option has now become available on the desktop version of WhatsApp. Facebook has been working on the WhatsApp integration for Rooms since the function’s April launch, with WABetaInfo sharing these images from … Read more
Snapchat has this week launched a new campaign to highlight the potential of its platform for business promotions, which features a range of high-profile ad executives commenting on their experiences in connecting with audiences through the app. The campaign includes endorsements from Blake Stuchin, the Vice President of Digital Development at the NFL, Sadira Furlow, … Read more
With Facebook looking to make eCommerce a bigger focus in order to assist businesses impacted by COVID-19, The Social Network has this week announced a new, specific eCommerce element within its startup accelerator program, which will provide training and support to “innovative commerce startups” that are looking to improve the online shopping experience. The program will be … Read more
WhatsApp has officially launched a new feature that will enable users to immediately search for additional context on any highly forwarded links via a Google search prompt included within the message stream, another measure to help slow the spread of misinformation via the app. As explained by WhatsApp: “Today, we’re piloting a simple way to double-check [the content of … Read more
Snapchat is working on a new way to share music within Snaps, which could be seen as another nod towards the rising popularity of TikTok, though there are some variances in the application. As you can see in this sequence, the new option will enable users to add music to their snaps – pre or … Read more
Google has announced that it will now include more detail within its ‘Why this ad?’ transparency listings, while it’s also planning to phase out third-party cookies in Chrome as it works to improve its data protection measures. First off, on its ad-specific listings – on every Google ad, users are able to tap on an icon within … Read more