With the 2020 US Presidential Election drawing near, Facebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options. As outlined by Facebook’s Rob Leathern, the new tools are designed to help researchers and journalists better understand, … Read more
This year has posed many challenges, and they may be no more acutely felt than in the education sector, where massive changes in process, assessment, and curriculum as a result of COVID-19 will have long-lasting impacts on many students. In recognition of this, and ahead of the broader return to school across the US, Facebook has … Read more
As the Australian Government pushes ahead with law reform that would essentially force Google and Facebook to share their revenue with Australian news publishers, Google has this week launched a new campaign to inform Australian users of the threat such regulations could pose to its services in the region. As you can see in the above messaging, … Read more
Amid ongoing negotiations about its future, and its likely sell-off to an American-owned organization to avoid a ban in the US, TikTok has this week launched a new information hub, which it says will ‘serve as a source of truth’ is counter to the various rumors around the app. The ‘Last Sunny Corner of the Internet’ is … Read more
Google has announced a new range of audio advertising options in order to help businesses tap into the rising consumption of podcasts, digital radio, and other digital audio forms. As explained by Google: “In 2020, US adults are projected to listen to digital audio more than radio for the first time ever. As the audio landscape continues to shift … Read more
As part of its ongoing effort to support diversity and inclusion, Facebook has today announced a new $25 million funding program to assist black creators. As explained by Facebook: “We want to empower the next generation of Black storytellers to become successful. By participating in this initiative, creators will receive the support they need to help them propel … Read more
YouTube has published a new set of insights into rising topic trends during COVID-19, based on viewer searches and behaviors across the world. And interestingly, as YouTube notes, similar trends were reflected in almost all regions: “The global pandemic is not over. But, it’s shocking onset allowed us to see an astonishing uniformity in content trends around … Read more
Snapchat is rolling out a collection of new tools to encourage Snapchatters to vote in the upcoming US Presidential election, including registration, prompts, and new guides to assist first-time voters in having their say. As reported by Axios, the new push from Snap will include four elements: Voter Registration – Through its new mini-apps, Snapchat’s adding … Read more
If you run a Facebook business page, you may have noted this prompt on your composer window over the past couple of days. Yes, Facebook appears to be looking to boost the usage of hashtags once again, with various users seeing new prompts to highlight hashtag use on the platform. But should you do it? … Read more
While TikTok’s future remains under a cloud in the US, the platform’s pushing ahead with plans to expand its international operations, with Bloomberg reporting that current parent company ByteDance will build a $500 million data center in Ireland to house European user info. As per Bloomberg: “Promising to create hundreds of jobs, improve “the safeguarding and protection of … Read more