As the COVID-19 pandemic drags on, LinkedIn is also tracking its impacts on the US job market via its ‘Workforce Insights’ blog, including in-demand positions, employer and employee outlook, overall jobs’ growth, etc. But fair warning: A lot of the information is, as you would expect, fairly negative, and it may not be beneficial to keep tabs on … Read more
Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates. As explained by Facebook: “With post-level metrics, admins can easily see the reach of a post with the unique number of people who’ve seen the post as well as engagement … Read more
Instagram is making a new push to stamp out bot accounts via a new process that will require the owners of profiles found to be connected with suspicious behavior to provide identification information to confirm that they are, in fact, a real person. As per Instagram: “We want the content you see on Instagram to be authentic and … Read more
Yes, I know that TikTok is under a cloud right now and that maybe it’s not the best time to be providing updates on potential tools that marketers can use to maximize their TikTok presence. But the fact remains that it’s still a hugely influential platform and that many brands are indeed looking at how … Read more
This is interesting. Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front-page presence for the functionality, making it more difficult to find … Read more
Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about its data-sharing and moderation processes. For some, that will mean that they’ll look to avoid the app entirely, but many others are still looking at ways to tap into the video platform’s popularity, and in particular, its reach with younger audiences. How … Read more
After announcing its coming Election Information Center back in June, along with its intention to get 4 million more Americans to participate in the upcoming poll, Facebook has now officially launched its US Voting Information Center, which will be available within both Facebook and Instagram. As explained by Facebook: “The goal of the Voting Information Center, together with … Read more
Facebook is looking to give users more control over the specific posts and updates they see from each Page they choose to follow, with a new listing of advanced Page follows options appearing for some users. Users can now follow either all updates from the Page or a selection of: Posts – Highlights, all updates or … Read more
All’s quiet on the TikTok acquisition front, with Microsoft still looking like the leading contender to potentially acquire the short-form video app. But even so, TikTok still has a range of other concerns to deal with, as more investigations and reports highlight issues of note with the app. Here’s a quick round-up of some of … Read more
Facebook is determined to heap the pressure onto TikTok wherever it can, and this week, The Social Network has launched a new test of a feed of short-form video clips in its main app, exclusively in the Indian market, where TikTok is currently banned. As you can see in the above screenshots, posted by user Roneet Michael on Twitter (and … Read more