Facebook Provides New Set of Templates to Help Brands Communicate Key Messages during COVID-19 Shutdowns

Facebook has provided a new set of templates to help businesses communicate key messages amid the COVID-19 shutdowns around the world.

As per Facebook:

“We know that many businesses are facing unexpected challenges at the moment, including keeping in touch with customers, so we wanted to share a few things that you can do to get ahead of these challenges and stay connected.”

The templates, as you can see above, provide simple, visual tools that you can use to help communicate key business changes, including directing people to online purchasing options, offering alternative support options, promoting gift cards to help support your business and more.

Any business can download the templates for use in their own posts here, and they could provide a helpful, visual way to communicate key messages.

In addition to this, Facebook has also provided a set of automated responses brands can use to reply to messages sent to them via Messenger or Instagram (you can set up automated responses here), and tips for effective brand use of Facebook Live.

These are some helpful, simple tools that you can use to improve your brand communications amid the current situation.