Facebook has released the latest iteration of its State of Small Business Report, which looks at how COVID-19, and the related lockdown measures, are impacting SMBs around the world. The data, which Facebook has been tracking since July, incorporates responses from more than 30,000 small business owners across 50 countries and highlights the key concerns and challenges…
Snapchat has announced that its third annual Partner Summit will be held on May 20th, via a digital event. As per Snapchat: “On May 20, 2021, we’ll be streaming our Snap Partner Summit and would love for you to join to hear the latest about new products, features, and partnerships across our AR efforts, platforms for creators like Lens Studio…
While the debate rages over the impact of digital platforms in facilitating political movements, Google has begun letting advertisers know that it’s lifting its ban on political ads in the US, which it implemented last month in the wake of the Capitol siege. As reported by Axios, Google has begun informing its advertising partners that its platforms will…
After its first attempt at updating its Terms of Service saw major user backlash across the globe, WhatsApp has now launched a new effort to better explain its upcoming data sharing change, and alleviate concerns around the still-planned update. To reiterate, back in January, WhatsApp announced that it was updating its terms to enable it to further utilize information relating to…
Looking to get a better understanding of Gen Z, and the role that Snapchat might play in your marketing and outreach efforts? Today, Snapchat has published a new, 60-page ‘Snapchat Generation’ report, which incorporates responses from over 27,000 daily Snapchat users, from various regions, and provides a range of insights into the evolving behaviors and habits of this younger audience….
This seems like a somewhat uncomfortable partnership announcement, especially given more recent investigations into TikTok in Europe. But then again, it also makes sense on some level too – today, TikTok has announced a new partnership with UFC which will see the sports broadcaster publish a range of exclusive content within the app. As explained by TikTok: “Today…
With attention spans declining, and media consumption habits evolving, could 6-second video ads now be more effective than longer variants? That’s what Snapchat’s contending, based on its latest research report. To glean more insight into how people’s response behaviors are shifting, Snap commissioned MAGNA Global to conduct a study of over 7,700 users, on both desktop…
While the COVID-19 pandemic has been hard on everyone in different ways, the global lockdowns and mitigation efforts have accelerated the usage of digital platforms for social connection, shopping, work – basically every function in some form. One of the key beneficiaries of that has been VR, which has seen a surge in popularity as…
So which of the Seven Stages of Grief is this? This week, Facebook has shared an update in its approach to Apple’s coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. Apple is expected to release its IDFA update very soon, which will add…
February is Black History Month, and this week, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event. Here’s a look at what each platform has announced, and how you can take part in the various events…