Despite seemingly losing some of its shine as the leading social platform of choice, Facebook continues to see the most daily usage, according to the latest findings from Pew Research. For its 2021 social media usage survey, Pew interviewed 1,502 US about their social media habits, providing an overview of key trends and shifts in social media…
Pinterest has announced its first-ever Creator Fund, which will allocate money to support creators on the platform, while it’s also launching a new ‘Creator Code’ initiative, which aims to encourage positive interaction on the platform. First, on its new Creator Fund – Pinterest has announced a new $500k funding program which it will use to provide support for creators from underrepresented…
Marking World Health Day, and the broader roll-out of the COVID-19 vaccine, Facebook has today launched new stickers on both Instagram and WhatsApp to encourage people to get vaccinated if possible. Facebook already launched similar stickers and profile frames in its main app late last week, when it also announced a broader initiative to encourage vaccine take-up by…
TikTok has announced a new set of support resources as part of Sexual Assault Awareness Month, which is an important initiative for the app, given its reach to younger, more socially active audiences. As you can see in these images, TikTok has partnered with RAINN (Rape, Abuse & Incest National Network) in developing a new collection of educational content,…
In an effort to provide more clarity around its various ad offerings, and make it easier for brands to find the right promotional option/s for their needs, Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. As explained by Twitter: “After an extensive discovery and research process, we…
Facebook has agreed to restore the Pages of Australian news publishers on its platform after the Australian Government added some new amendments to its proposed Media Bargaining Code, which will essentially give Facebook more time to negotiate separate deals with publishers, paving the way for the launch of Facebook News in the region. As explained by Facebook: “We’re…
If you want to maximize your usage of any platform, you need to have an understanding of why people use it, what they’re looking to discuss there, and how you can tap into those trends. To help with this, Twitter has published a new, 33-page trends report, which highlights a range of rising topics based on overall tweet…
This week (February 22nd-28th), is National Eating Disorders Awareness Week, which aims to put a spotlight on eating disorders in order to raise awareness and educate the public on the need for support and assistance for those in need. Around 1 in 7 people will experience an eating disorder of some kind in their lifetime, whether that’s through food…
While audio social platform Clubhouse has seen a significant rise of late, as with the sudden ascent of group video streaming app Zoom last year, that rapid acceleration in exposure has lead to increased scrutiny of its processes and uncovered several major flaws that will need to quickly be addressed in order to reassure users and avoid further…
Facebook threw the cat among the proverbial pigeons this week when it announced, after months of tense back and forth, that it would cut Australian news publishers off from its service, rather than adhering to the Australian Government’s proposed Media Bargaining Code. I’m actually in Australia, so I can tell you how it’s going. It’s…