If you work for a beauty or fashion brand, this is worthy of note: YouTube is this week holding its first-ever #BeautyFest event, which will showcase a range of beauty creators on the platform, who’ll share tips, notes and guides into the latest trends and changes in the sector. As explained by YouTube: “#BeautyFest won’t just be … Read more
This will be interesting. After a wave of controversy with its first attempt, WhatsApp is gradually rolling out its new Privacy Policy update once again, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform. WhatsApp originally opted to delay change after strong user resistance, … Read more
TikTok has announced a range of new updates for its Safety Center, including new help resources to ensure that parents understand how to best protect their kids when they’re using the app, and what tools they have at their disposal for reporting, detection, etc. TikTok says that the aim of the new update is to “make … Read more
Facebook has provided an update on its efforts to increase COVID-19 vaccine take-up around the world, by maximizing awareness of vaccine availability and reducing misinformation and resistance to the global vaccination program. And while there have been some instances of negative side effects from the vaccine, the consensus from health experts remains that maximizing vaccine take-up … Read more
As the vaccine roll-out continues, and we look ahead to a post-pandemic environment, students are increasingly excited about getting back to school, and spending time among friends as part of the education process. I mean, no one enjoyed online school. Not students, not parents- definitely not teachers. Missing out on social interaction has had a … Read more
While audio social may be the trending function of the moment, and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram, the original has still held its ground in the download charts, coming in at number one, once again, on Sensor Tower’s monthly app download listing for April 2021. As you can … Read more
As any parent of younger kids will tell you, kids just don’t watch traditional TV anymore. These days, younger viewers are more likely to watch YouTube, while complementing those longer form clips with TikTok videos, Instagram updates and Snapchat snaps. Anecdotally, you probably know this – but what does the actual viewing data say, and what … Read more
Twitter has announced a range of new video partnerships at its annual NewFronts event, including exclusive sports content from the MLB, WNBA and NHL, new news broadcasts from NBC, and other, exclusive video agreements that will further expand Twitter’s partner content slate. The big focus this year, at least from a sporting perspective, will be the Tokyo Olympics … Read more
Amid rising competition on various fronts, Clubhouse has announced the first round of projects that it’s selected as finalists for its Creator First accelerator Program, which will provide the winning proposals with support and funding to help them develop their Clubs and rooms in the app. This first announcement includes a range of projects that will move onto the next … Read more
With Apple’s planned IDFA update set to be launched any day now, the digital marketing industry is preparing for the worst, with the up-front prompts that will be displayed in all iOS apps expected to see many users switch off data tracking entirely, limiting audience targeting options. The removal of in-app tracking data will impact things … Read more