Google

Google has Outlined Coming eCommerce Advances, Including Improved AR Product Displays

Google has outlined a range of coming eCommerce tools, as it looks to help facilitate expanded user interest in online shopping, and changing search behaviors around product listings within its products. And these additions could have a big impact. According to Google, over a billion shopping sessions are now conducted across its apps every single day. The…

Reels

Instagram Shares New Engagement Insights for Reels and Instagram Live Broadcasts

Instagram is looking to help more creators make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app. As explained by Instagram: “Based on feedback from creators and businesses, today we’re launching insights for Reels and Live. We have been inspired by the ways our community has…

TikTok

TikTok Shares Video Creation Tips for SMBs in New Series

TikTok has launched a new, two-part series of tips for creators and brands looking to maximize their content, and improve their audience response on the platform – which could be a big help for brands trying to find their feet, or establish a solid process for posting TikTok clips. As explained by TikTok: “As part of an ongoing initiative…

AR

Snapchat Shares New Report on Rising AR Adoption Trends, and What They’ll Mean for Marketers

AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables  set to hit the consumer market in the near future. That will open up whole new possibilities in regards to marketing, communications, discovery, etc. And Snapchat is…

businesses

Facebook has Announced New Tools and Resources for Asian and Pacific Islander Heritage Month

Asian and Pacific Islander Heritage Month is underway, and this week, Facebook has announced a range of new events to help promote API businesses, and support API communities, which have been hit particularly hard by the COVID-19 pandemic. As explained by Facebook: “Small businesses have been devastated by the pandemic, and women-and diverse-owned businesses have been even harder…

beauty

YouTube Announces its First Ever #BeautyFest Creator Event on the Platform

If you work for a beauty or fashion brand, this is worthy of note: YouTube is this week holding its first-ever #BeautyFest event, which will showcase a range of beauty creators on the platform, who’ll share tips, notes and guides into the latest trends and changes in the sector. As explained by YouTube: “#BeautyFest won’t just be…

Privacy Policy update

WhatsApp is rolling out its Controversial Privacy Policy Update again

This will be interesting. After a wave of controversy with its first attempt, WhatsApp is gradually rolling out its new Privacy Policy update once again, which will see the app share more data with Facebook – though only in relation to business-specific actions within the messaging platform. WhatsApp originally opted to delay change after strong user resistance,…