Twitter’s new reply downvotes option could be made available to more users very soon, with reverse engineering expert Jane Manchun Wong recently spotting this introductory screen in the back-end code of the app. As you can see here, the new intro screen outlines how reply downvotes work – which are not designed to be a dislike option, as such,…
This is a somewhat convenient study finding from Meta, given the more recent restrictions in audience data gathering as a result of Apple’s ATT update. Today, Meta has published a new report which looks at the performance impacts of broad, demographic-based targeting for CPG ad campaigns, versus interest targeting strategies, which are more honed in on specific…
Snapchat’s looking to expand its eCommerce credentials with a major showcase of its evolving AR shopping tools, tied into Black Friday, which marks the beginning of the final shopping push of the year. Snapchat’s partnered with a range of big-name brands on several AR-focused shopping initiatives, the biggest of which being its ‘Snap Holiday Market’,…
After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across various Stories frames. As noted, last month, app researcher Alessandro Paluzzi shared this message, stored in the back-end…
YouTube’s doing it, as is Instagram, as well as Facebook, TikTok and Pinterest too – and now Twitter becomes the latest social media app to dip its toes into live-stream shopping, in the hopes of maximizing eCommerce activity via the immediacy and engagement of retailer broadcasts. Twitter live-stream shopping As you can see in this…
After first bringing the TikTok experience to Samsung Smart TVs in Europe last December, then expanding it to US users earlier this year, TikTok has today announced another expansion of its TV app, with Google and Android TV subscribers, Android Fire TV users, as well as LG and Samsung Smart TV owners, now able to…
Snapchat is adding another element to its ‘Scan’ feature with the addition of ‘Food Scan’ in partnership with Allrecipes, which will help Snap users find recipe recommendations by simply scanning in the ingredients that they have available at any given time. As you can see in this example, the new integration will provide recipe recommendations based…
After rolling them out to selected creators over the past few months, Instagram is now making its badges in Instagram Live stream broadcasts available to all eligible profiles in the US. Instagram’s live stream badges appear alongside comments when the commenter has paid to add ‘extra flair’ to their contribution. The badges can be purchased from Instagram – ranging…
Facebook is adding yet another element to its expanding eCommerce push, this time with the addition of a range of Shops and product discovery options in groups, in order to capitalize on niche targeting and community engagement. The biggest addition is Shops in Groups, which, as it sounds, adds a dedicated Shop option within your…
Today, Disney has announced a new partnership with TikTok which will enable TikTok users to choose from a range of Disney character voices for TikTok and its text-to-speech feature. This is a pretty cool announcement in itself, but in terms of timing, it’s also a brilliant example of corporate trolling, and clapping back at a…