What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize, and plan, but we all have to be ready to shift marketing and business strategies at any time. Over…
There’s a lot of stressful information on social media to process right now, with various, significant events taking up a significant portion of our mind space at different times. At a broad level, we’re dealing with the COVID-19 pandemic, the response to that pandemic, the politicization of that response, and key decisions that have to…
Facebook continues to evolve its eCommerce push with the introduction of WhatsApp Pay for Brazillian users. As explained by WhatsApp: “The over 10 million small and micro-businesses [on WhatsApp] are the heartbeat of Brazil’s communities. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments…
Snapchat has launched a new education platform for marketers to provide tips and notes on how to get the most out of the platform’s various ad options. The new education platform, called ‘Snap Focus‘, is similar to Facebook’s ‘Blueprint‘ and Twitter’s ‘Flight School‘, offering a range of courses on the various Snap ad options and tools, which include…
Amid ongoing criticism of his company’s handling of political content, Facebook CEO Mark Zuckerberg has today provided an update on where Facebook stands on political content, while also announcing a new Voting Information Center to encourage political participation. Zuckerberg has also noted that, soon, Facebook users will be able to opt-out of political ads. But more on…
With demand for news content peaking amid various major events, Facebook has announced that it’s rolling out its revamped Facebook News tab to all US users from today. First launched in selected regions last October, the new Facebook News will, at least initially, be available via the app menu, as opposed to getting its own main tab…
In an almost perfect illustration of adversarial politics, US Presidential Candidate Joe Biden has today called on Facebook to do more to stop misinformation in political campaigns, while also pushing the company to take action against voter suppression efforts. In an open letter, Biden says that Facebook needs to: Promote authoritative and trustworthy sources of election information, rather…
Could Snapchat play a key role in deciding who will become the next US President? It could certainly have an impact, based on the findings of two new reports. The first comes from Democracy Works, which found that of the 450,000 Snapchatters who registered to vote through its TurboVote process in 2018 – via a campaign that was actively promoted by…
Facebook has reportedly committed more than $1 billion to the development of a new sub-sea cable link designed to improve connectivity in Africa, and connect more people to the internet – and subsequently, connect more users to Facebook. The plan’s part of Facebook’s broader mission to connect with the world, with over 3.5 billion people reportedly still unable to access…
Instagram continues to explore new ways to help people and businesses impacted by COVID-19. Today, Instagram has launched a new fundraising option within Instagram Live, which will enable users to raise funds during an Instagram Live stream – like a small-scale telethon via the app. As explained by Instagram: “Many people are facing challenges at this time,…