Snapchat has reported its Q2 2020 performance update, showing increases in both users and revenue, and, in general, positive signs for the ongoing steady growth of the platform. First off, on users, Snapchat added 9 million new daily active users for the quarter and is now up to 238 million DAU. As you can see from … Read more
When you consider the rapid adaptation of technology over time, you would expect that another social media platform would have risen up and taken the mantle in recent years, but Facebook, the looming giant in the space, has remained the most stable and powerful, seeing off all challengers thus far. According to Sprout Social’s ‘2020 critical social … Read more
What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize, and plan, but we all have to be ready to shift marketing and business strategies at any time. Over … Read more
There’s a lot of stressful information on social media to process right now, with various, significant events taking up a significant portion of our mind space at different times. At a broad level, we’re dealing with the COVID-19 pandemic, the response to that pandemic, the politicization of that response, and key decisions that have to … Read more
Facebook continues to evolve its eCommerce push with the introduction of WhatsApp Pay for Brazillian users. As explained by WhatsApp: “The over 10 million small and micro-businesses [on WhatsApp] are the heartbeat of Brazil’s communities. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments … Read more
Snapchat has launched a new education platform for marketers to provide tips and notes on how to get the most out of the platform’s various ad options. The new education platform, called ‘Snap Focus‘, is similar to Facebook’s ‘Blueprint‘ and Twitter’s ‘Flight School‘, offering a range of courses on the various Snap ad options and tools, which include … Read more
Amid ongoing criticism of his company’s handling of political content, Facebook CEO Mark Zuckerberg has today provided an update on where Facebook stands on political content, while also announcing a new Voting Information Center to encourage political participation. Zuckerberg has also noted that, soon, Facebook users will be able to opt-out of political ads. But more on … Read more
With demand for news content peaking amid various major events, Facebook has announced that it’s rolling out its revamped Facebook News tab to all US users from today. First launched in selected regions last October, the new Facebook News will, at least initially, be available via the app menu, as opposed to getting its own main tab … Read more
In an almost perfect illustration of adversarial politics, US Presidential Candidate Joe Biden has today called on Facebook to do more to stop misinformation in political campaigns, while also pushing the company to take action against voter suppression efforts. In an open letter, Biden says that Facebook needs to: Promote authoritative and trustworthy sources of election information, rather … Read more
Could Snapchat play a key role in deciding who will become the next US President? It could certainly have an impact, based on the findings of two new reports. The first comes from Democracy Works, which found that of the 450,000 Snapchatters who registered to vote through its TurboVote process in 2018 – via a campaign that was actively promoted by … Read more