Facebook has announced a new slate of free education sessions and awareness programs as part of National Black Business Month, which celebrates the contributions of black-owned businesses around the world. The main focus of the new program is business education and support – as per Facebook: “We’re partnering with the U.S. Black Chambers, Inc. (USBC) to host Black … Read more
This could help provide more contexts for your Snapchat marketing approach. Last month, Snapchat shared its Q2 performance numbers, in which it reported a 17% year-on-year increase in daily active users to 238 million. Reflecting this increase, Snapchat has also updated its Snap Focus education module on Unique Audience Reach, which also includes more specific detail on … Read more
With the economic impacts of COVID-19 worsening day by day, LinkedIn has added a range of tools to assist people in finding new roles, and keeping themselves going during the pandemic. That extends to mental health and resilience resources, with the platform making a range of its LinkedIn Learning courses available for free during the crisis. And this … Read more
Facebook has today launched the first video in a new series that will provide insights into its video products – how they were built, what they were built for, how the features work and what’s coming next. The first video in the series, hosted by Jeff Birkeland from the Facebook product team, is an interview with Jen … Read more
How much is TikTok actually worth? Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base. Official predictions suggest that Microsoft, or any other suitor, will need to pony up between $10b and $30b to purchase the short-form video app – and for comparison, Instagram is reportedly worth around $100 billion. … Read more
President Trump’s Executive Order for a review of Section 230 laws, which provide a level of legal exemption for digital platforms with respect to liability for what users post to them, has now moved to the next stage, with the FCC to decide on the fate of the proposal, and the case for any such … Read more
After coming into the role back in May, new, US-based TikTok CEO Kevin Mayer has today issued his first public statement, in which he takes an aggressive stance in facing up to the challenges posed by regulators and competitors, whom, he says, are seeking to shut the app down. TikTok is currently under investigation in the … Read more
The CEOs of Google, Facebook, Amazon, and Apple all fronted the House Judiciary Committee in the US today as part of a five-hour hearing which intended to establish whether the tech giants have been operating in an anti-competitive manner. The subsequent rulings based on the hearings could, eventually, result in new regulations restricting, or even reducing, the … Read more
While TikTok continues to argue for its survival amid various challenges related to its Chinese roots, the platform is also looking to new, innovative event options to boost awareness and usage, and further ingratiate the app with its US audience. This week, TikTok has announced an upcoming digital concert event with US rapper The Weeknd, which promises … Read more
Even amid these varied distractions and impacts, Facebook has once again reported steady growth in its latest earnings report, with the platform now exceeding 3 billion users worldwide across its ‘family of apps’. Despite COVID-19, an advertiser boycott, and an appearance before US officials over possible antitrust violations. First off, on users – Facebook added another … Read more