Two months after launching its TikTok-like ‘Reels’ functionality to users in India, following the ban of TikTok in the nation, Instagram is now adding a new, dedicated Reels tab on the lower function bar of the app for Indian users. This may not be great news for TikTok. As confirmed by Instagram chief Adam Mosseri: “Today we’re … Read more
TikTok has launched a new Marketing Partner Program, which is the platform’s latest element in its push to expand its advertising potential, and maximize the opportunity for brands. As per TikTok: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most … Read more
The US Presidential Election campaigns are gaining momentum, and the expectation is that it will be one of the most divisive and volatile political battles in the nation’s history. And already, there have been accusations of questionable tactics and concerns around the use of misinformation in order to gain an advantage. Questions have been raised … Read more
After announcing its coming Election Information Center back in June, along with its intention to get 4 million more Americans to participate in the upcoming poll, Facebook has now officially launched its US Voting Information Center, which will be available within both Facebook and Instagram. As explained by Facebook: “The goal of the Voting Information Center, together with … Read more
All’s quiet on the TikTok acquisition front, with Microsoft still looking like the leading contender to potentially acquire the short-form video app. But even so, TikTok still has a range of other concerns to deal with, as more investigations and reports highlight issues of note with the app. Here’s a quick round-up of some of … Read more
As part of its ongoing effort to support diversity and inclusion, Facebook has today announced a new $25 million funding program to assist black creators. As explained by Facebook: “We want to empower the next generation of Black storytellers to become successful. By participating in this initiative, creators will receive the support they need to help them propel … Read more
YouTube has published a new set of insights into rising topic trends during COVID-19, based on viewer searches and behaviors across the world. And interestingly, as YouTube notes, similar trends were reflected in almost all regions: “The global pandemic is not over. But, it’s shocking onset allowed us to see an astonishing uniformity in content trends around … Read more
It’s now official. Well, official as it can be. On Thursday evening, The White House issued an Executive Order, signed by US President Donald Trump, which will effectively see TikTok banned in the US if it is not sold to a US-owned business by that time. The Order details the case against TikTok, including claims of … Read more
Twitter has announced that it will now display new labels on the accounts of state-affiliated media entities, providing more transparency around the information shared by what are essentially Government-moderated accounts. As explained by Twitter: “When it comes to conversations with government and state-affiliated media accounts on Twitter, we’re helping to make the experience more transparent. We’ll now use … Read more
When you’re mapping out your digital marketing strategy, do you go with just one main push, or do you also consider splicing and cutting down your primary campaign content into smaller formats and ads, in order to maximize reach across different display options? On consideration, it would likely be of benefit to display your ads … Read more