If you’re looking to increase your brand presence on Instagram, giveaways can be a good way to get your posts in front of more people and showcase both your products and your account. But there’s a right way and a wrong way to go about it – done right, Instagram giveaways can be effective, and…
After making its Google Shopping product listings available for free for US businesses back in April, the search giant is now expanding its free display options to businesses in Europe, the Middle East, and Africa, while it’s also adding new tools to help SMBs get back on track amid the impacts of COVID-19. Up until recently,…
Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment. We…
As Facebook works to further establish itself in developing markets, it’s constantly met with a level of hesitation, as local officials question the value of allowing Facebook in, weighed against the risks. Much of that consideration can be linked back to Myanmar, where Facebook has become a key platform for connectivity as internet adoption has…
Are you focused on brand building or generating more leads in your marketing efforts? No doubt you’re looking at a mixture of both – but what’s the optimal balance, and how can you map out campaigns which, ideally, cater to both goals? That’s the focus of LinkedIn’s latest ‘Brand and Demand’ guide, which provides a…
No doubt you’ve heard this before, but the video is the best performing content type across all social platforms, and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should – and…
Amid the COVID-19 lockdowns across the world, remote work has become a key focus, with millions of professionals finding new ways to maintain focus and productivity outside the office environment. And that, logically, has to lead to many seeking out advice and guidance to help them maximize their WFH effort. That focus is reflected in…
So what’s the latest on the TikTok takeover stakes? With the US Government’s September 15th deadline drawing ever-near, reports earlier in the week suggested that TikTok owner ByteDance had decided on a winning bid, and that an announcement was imminent. But complications arising from the Chinese Government’s newly imposed rules on the export of technological advancements, including digital…
Two months after launching its TikTok-like ‘Reels’ functionality to users in India, following the ban of TikTok in the nation, Instagram is now adding a new, dedicated Reels tab on the lower function bar of the app for Indian users. This may not be great news for TikTok. As confirmed by Instagram chief Adam Mosseri: “Today we’re…
TikTok has launched a new Marketing Partner Program, which is the platform’s latest element in its push to expand its advertising potential, and maximize the opportunity for brands. As per TikTok: “We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most…