While other social platforms get all the focus when it comes to content moderation and censorship, Pinterest also has significant reach, and can also be used to host offensive, illegal content, and fuel the spread of misinformation online. Now at 442 million monthly active users, the platform has seen significant growth in 2020, and with … Read more
When you’re outlining your ad campaigns, reach is obviously a key factor, but frequency – how many times each user is shown your ad – is also an important consideration, and can have a significant impact on response and performance. But how much is too much – how many times should you show your ad … Read more
As TikTok continues to grow, and remains in operation in the US, despite a White House Executive Order for its sale, it also continues to churn out new stars, its own platform celebrities who themselves continue to grow and expand their audience reach, and become businesses in their own right, based on their short video clips. This … Read more
TikTok – an unwitting political entity within itself – has today announced its latest election integrity measures to help ensure that its users are not subjected to misinformation or manipulation by politically motivated groups heading into the poll. In some respects, TikTok’s efforts will have far less impact. According to reports, around a third of TikTok’s … Read more
Will Section 230 be reformed, and if so, what will that mean for digital media more broadly? After months of calls for reforms to internet protection laws, today, the CEOs of Facebook, Twitter, and Google all faced a US Senate Committee hearing which sought to establish the parameters for a possible re-think of Section 230 laws, … Read more
Aside from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that you remain both sensitive to the various situations, while also pushing to maximize sales for your business. What should you be saying during a pandemic? Should you be saying anything? Will your … Read more
With just days to go until the US Election, Instagram has announced that it will remove the ‘Recent’ tab from hashtag searches on the platform temporarily. When you search by tags on Instagram, your results are presented in two tabs – ‘Top’ and ‘Recent’. It looks like Instagram’s trying to give its fact-checkers a bit … Read more
Twitter has shared its latest performance update, which shows a significant increase in ad spend, after a decline last quarter, and slower growth in total users. We’ll start with users – Twitter added 2 million more Monetizable Daily Active Users (mDAU) in Q3, taking it to 188 million. As you can see, Twitter’s usage was … Read more
Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not … Read more
Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars has won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the … Read more