As TikTok continues to grow, and remains in operation in the US, despite a White House Executive Order for its sale, it also continues to churn out new stars, its own platform celebrities who themselves continue to grow and expand their audience reach, and become businesses in their own right, based on their short video clips. This…
TikTok – an unwitting political entity within itself – has today announced its latest election integrity measures to help ensure that its users are not subjected to misinformation or manipulation by politically motivated groups heading into the poll. In some respects, TikTok’s efforts will have far less impact. According to reports, around a third of TikTok’s…
Will Section 230 be reformed, and if so, what will that mean for digital media more broadly? After months of calls for reforms to internet protection laws, today, the CEOs of Facebook, Twitter, and Google all faced a US Senate Committee hearing which sought to establish the parameters for a possible re-think of Section 230 laws,…
Aside from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that you remain both sensitive to the various situations, while also pushing to maximize sales for your business. What should you be saying during a pandemic? Should you be saying anything? Will your…
With just days to go until the US Election, Instagram has announced that it will remove the ‘Recent’ tab from hashtag searches on the platform temporarily. When you search by tags on Instagram, your results are presented in two tabs – ‘Top’ and ‘Recent’. It looks like Instagram’s trying to give its fact-checkers a bit…
Twitter has shared its latest performance update, which shows a significant increase in ad spend, after a decline last quarter, and slower growth in total users. We’ll start with users – Twitter added 2 million more Monetizable Daily Active Users (mDAU) in Q3, taking it to 188 million. As you can see, Twitter’s usage was…
Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not…
Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars has won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the…
Last September, YouTube announced that it was changing its processes on how creators can apply for a Verification badge, and what the requirements would be moving forward. This week, YouTube has provided an update on this process, including a full overview of how you can go about getting a verification badge for your channel. First off,…
Snapchat has published some new insights into how students feel about education, in light of COVID-19, and the impact that the pandemic has had on the school year. And while it’s impossible to estimate the full ramifications of the lockdowns and associated changes, the data does shine a light on some relevant trends relating to education and…