With a COVID-19 vaccine nearing release, the major tech platforms have agreed to partner on a new program, in conjunction with fact-checking organizations, in order to formulate new, improved approaches to combatting vaccine misinformation. As reported by BBC: “Taking part in the effort alongside Facebook, Google-owned YouTube and Twitter are the UK’s Department for Digital, Culture, Media…
While 2020 hasn’t played out as anybody would have planned, or hoped for, there are still various opportunities for seasonal and event tie-ins that can help boost your promotions, especially coming into the last two months of the year. And while Twitter’s monthly event calendars are looking a little less full as a result of COVID-19, they…
In another important step in Facebook’s ongoing efforts to become the critical tech infrastructure element in the emerging Indian market, the Indian Government has this week approved an expansion of payments within WhatsApp, opening the door for the next stage of Facebook’s eCommerce push. As reported by TechCrunch: “National Payments Corporation of India (NPCI), the body that operates…
For the last four years, the 2020 US Election has been projected as the ultimate test of social media networks and their capacity to respond to allegations of mass manipulation, foreign interference, fake news, and more. Facebook and Twitter, in particular, have worked to add in a range of new measures and tools to better…
As Facebook works to manage the ongoing tension and confusion around the US election, it seems that something may have gone awry within its ad processing systems, which has caused some major headaches for marketers over the past 24 hours. In the afternoon yesterday (US time), Facebook acknowledged that a high number of advertisers were ‘experiencing issues with…
The Federal Trade Commission has announced an official settlement with video conferencing platform Zoom over false claims relating to Zoom’s security measures made earlier this year. As explained by the FTC: “Since at least 2016, Zoom misled users by touting that it offered “end-to-end, 256-bit encryption” to secure users’ communications, when in fact it provided a lower level…
Diwali begins this week, and to help users take part in what will be a mostly remote celebration in 2020, Instagram has added some new features designed around the key themes of the event. First off, Instagram’s adding a new AR effect to help ‘Share Your Light’. As you can see here, the AR overlay places a…
Facebook has announced a group of 20 start-ups that will take part in its new Facebook Accelerator: Connectivity program which aims to explore new ways to maximize internet connectivity in more regions. As explained by Facebook: “The coronavirus pandemic has exposed the hard truth of the digital divide and the critical need for reliable, affordable internet connectivity. The…
While other social platforms get all the focus when it comes to content moderation and censorship, Pinterest also has significant reach, and can also be used to host offensive, illegal content, and fuel the spread of misinformation online. Now at 442 million monthly active users, the platform has seen significant growth in 2020, and with…
When you’re outlining your ad campaigns, reach is obviously a key factor, but frequency – how many times each user is shown your ad – is also an important consideration, and can have a significant impact on response and performance. But how much is too much – how many times should you show your ad…