Is TikTok part of your holiday marketing plan? The fast-growing, short-form video app is still rising, with projections that it will become the next billion-user social platform. Given this, it likely should be on your digital marketing radar – but amid various negative press reports in relation to a potential US ban, many businesses have … Read more
As Facebook shifts further into eCommerce, which will also see it dealing with more issues relating to misleading ads, payment disputes, and scammers. Getting ahead of the latter, and as we head into the holiday shopping season, Facebook has announced a new partnership with the Better Business Bureau which will seek to provide online shoppers with more … Read more
Facebook has signed a new deal to air exclusive content around the Indian cricket team’s current tour of Australia, which will include a range of events and matches that will be shared directly to Facebook Watch, helping to boost viewership. Facebook has made the deal with Sony Pictures Networks India – as explained by TechRadar: “The partnership will involve … Read more
With Christmas fast approaching, Twitter has this week shared a new set of tips and considerations to help brands maximize their outreach and promotions in the holiday season. And while most brands will already have their overarching strategies in place, these tips are simple pointers or add-ons which could provide extra inspiration, as opposed to being major … Read more
Instagram’s looking to highlight how people can provide assistance on Giving Tuesday with a new collaborative Story at the top of user feeds which will highlight publicly posted Story frames that include a dedicated donation sticker. As you can see in the first image above, until Tuesday, users will see a ‘Giving Tuesday’ story at the start … Read more
Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren’t so lucky, and were forced to close forever as a result. We’ve learned to work from home, navigating our daily tasks … Read more
With TikTok on track to become the next billion-user platform, there are significant concerns around how content posted in the app can impact young kids, with various regions even implementing bans on the app over indecent and offensive material that can be accessed by youngsters through random discovery. Of course, such concerns are present across the … Read more
With 2020, and its various challenges, now almost behind us, it’s high time that we start thinking about 2021, and how to optimize your marketing approach for the year ahead. One of the main reasons that I love our industry so much is that we have so many creative developers and entrepreneurs that keep coming … Read more
LinkedIn has published its annual Top Voices listing, which looks at the LinkedIn members that generated the most engagement and interaction with their posts on the platform throughout the year. No, we’re not talking about the LinkedIn L.I.O.N.s here, nor are we highlighting those posting ‘double-tap for a surprise’ posts, or stories about how they gave the job to … Read more
Over the last four years, Facebook has implemented a range of measures to stamp out misinformation, tackle election interference and ensure that its users are kept accurately informed, despite various efforts, by various groups, to use the company’s massive network in order to influence public opinion and sway election results in their own favor. Facebook’s … Read more