While Facebook takes the brunt of criticism around the spread of hate speech and misinformation online, YouTube is also a key source, with many now reliant on the platform for news updates. Indeed, a study conducted earlier this year found that over a quarter of the most viewed YouTube videos on COVID-19 contained misleading information, reaching millions of…
The idea was that by more clearly defining which reply was in response to which tweet, it would make conversation threads easier to follow, and therefore improve engagement. But in practice, Twitter found that wasn’t the case. According to user feedback, the updated reply format “made convos harder to read & join”. This is fair…
Facebook is reportedly looking to overhaul its approach to hate speech, in order to better detect and address ‘the worst of the worst’ cases, as opposed to treating all hate speech incidents equally. According to The Washington Post, Facebook has shared an internal overview of its ‘WoW Project’, which will put increased focus on removing hateful comments directed…
To say this year has tested brands is an understatement. The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition. Empathic marketing has never been more important, and the lack of resources to create full-scale marketing campaigns has affected both…
Honestly, it feels like such a long time ago that the US Government issued an Executive Order which called for the sale of TikTok to a US business, or it would face a full ban in the region. So much has happened since then, but going on the technical details of the initial EO, TikTok should have…
YouTube has shared some new insights into how its feed algorithm works, addressing some common questions from creators around video distribution, and how they can align in order to maximize reach. The video builds on the algorithm insights videos that YouTube shared back in July and in October, which also provided answers to some key…
Twitter has released its latest listing of key trends and topics for the year, which, unsurprisingly, saw #COVID19 and #StayHome as the first and third most Tweeted hashtags of 2020. But beyond the pandemic, it’s interesting to note the key focus points and people via tweet. First off, on TV shows – the Brazilian edition of…
Facebook has announced a range of new fundraising and charity options as part of its ‘Season of Giving’ initiative, which will kick off next week, with Facebook pledging to match donations up to $7 million on Giving Tuesday, “a day when people all over the world come together to support great causes”. As explained by Facebook: “This year has…
Is TikTok part of your holiday marketing plan? The fast-growing, short-form video app is still rising, with projections that it will become the next billion-user social platform. Given this, it likely should be on your digital marketing radar – but amid various negative press reports in relation to a potential US ban, many businesses have…
As Facebook shifts further into eCommerce, which will also see it dealing with more issues relating to misleading ads, payment disputes, and scammers. Getting ahead of the latter, and as we head into the holiday shopping season, Facebook has announced a new partnership with the Better Business Bureau which will seek to provide online shoppers with more…