Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year’s celebration? This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such. First … Read more
Many things have changed over the last 12 months, with the COVID-19 pandemic having a major impact on how we work, play – really, how we do everything. Two business sectors specifically impacted by the pandemic have been hospitality – and restaurants specifically – and home entertainment. Restaurants have had to quickly pivot to put … Read more
Ever wanted to get your own verification tick for your Twitter profile? Today, Twitter has announced that its re-opening public applications for account verification next month, an option that has been on hiatus since 2017. As per Twitter: “We’re excited to relaunch public applications for verification in 2021 through a new, self-serve application process that will … Read more
As we approach the New Year, and news of approved vaccines is starting to filter through, it feels like we’re reaching the next stage, that the light at the end of the COVID-19 tunnel is now within view. But that doesn’t, unfortunately, mean that we’re any safer from the virus – and right now, many … Read more
Facebook is very keen to expand its presence in India, and the Indian Government’s decision to ban all Chinese apps back in June, including TikTok, handed it a huge opportunity, which it’s still working to maximize. This week, Facebook-owned Instagram has re-launched its Instagram Lite app in India specifically, a more compact, less data-hungry version of Instagram, which … Read more
Music is a key part of the TikTok experience, and this week, TikTok has shared a new set of insights into the top tracks and artists on the platform in 2020, which could help to provide you with a better understanding of key platform trends and interests. And definitely, music is a central element – TikTok says … Read more
It comes as little surprise, especially given speculation about the app’s future after a discovery in Twitter’s back-end code last week. Yes, Periscope, one of the original apps of the 2015 live-stream boom is going away. Superceded by native streaming within Twitter, and seeing declining usage, Twitter says that it can no longer justify supporting the separate … Read more
TikTok has announced a range of new updates to its Community Guidelines as it seeks to evolve its rules and tools in line with increasing usage. TikTok has been heavily scrutinized over its approaches to content moderation, and what it allows from young users, and has even been banned in some regions over ‘immoral and indecent’ video … Read more
Instagram has added a new option for Indian users which enables the addition of up to three guests on an Instagram Live stream. Up till now, Instagram has only allowed one guest per stream, but with Live usage rising in the Indian market, Instagram’s looking to provide more capacity to host larger chats, in order to maximize … Read more
TikTok has continued its meteoric rise in 2020, despite various, significant challenges that have impeded its growth. The biggest blow for the platform came in late June, when India banned TikTok, along with 59 other Chinese-originated apps, due to ongoing conflicts with the Chinese Government. At that time, India was TikTok’s biggest market (outside China), … Read more