With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out … Read more
While social media has played a significant role in our communications landscape for the last decade, many organizations still struggle to understand the best practices, and effective versus non-effective approaches on the various social channels. I mean, it can be complex. The platforms and their algorithms are always changing, and it can be difficult to … Read more
Whether you like the format or not, Instagram is clearly keen to get more people using its TikTok-like Reels options, which, as some have noted, could be why you’re seeing less reach than normal with your regular Instagram posts and Stories. Some have speculated that with Instagram emphasizing Reels, that’s caused a reduction in reach … Read more
As Facebook continues to publicly criticize Apple’s coming changes to app data tracking, in the hopes of forcing the company to re-think the update, it’s also looking to educate advertisers and developers on the potential impacts of the coming IDFA changes, which are expected to have a significant impact on ad effectiveness. To reiterate the current situation … Read more
While regulators have voiced their opposition to the move, Facebook continues to push ahead with the integration of its messaging apps, which will eventually enable users to cross message from Instagram to Messenger to WhatsApp without each participant having to download each individual app. The company’s latest move on this front comes via WhatsApp, with … Read more
Last month, Facebook launched a wide-scale attack against Apple’s coming IDFA changes, which will provide app users with more explicit information about data tracking by each app, and enable them to opt-out of such if they choose. Now, a new report has suggested there may be a good reason for Facebook’s opposition – according to data … Read more
Augmented reality looks set to take a major leap in 2021, with technological capacity providing new ways to create more immersive, responsive digital overlays on real-world environments, and new devices, like Facebook’s AR glasses, set to hit the consumer market. But will Facebook be the only company to release new AR wearables, or will it … Read more
Facebook has shared some new tips on how to maximize lead generation via Facebook posts and ads, in order to boost the performance of your Facebook marketing efforts. Facebook’s tips cover four key elements of effective lead generation, in order to help you formulate a better strategy for connecting with prospective customers at just the right time, … Read more
Will audio-based social become a bigger element of digital engagement in 2021? Twitter’s certainly putting its faith into the audio connection. After launching the first wave of testing for its new, Clubhouse-style audio ‘Spaces’ feature last month, the company has today announced that its acquired podcast listening app Breaker, which it will use to build out Spaces and … Read more
Snapchat’s looking to maintain a connection with the emerging Indian market by investing in local social platform ShareChat, which already counts Twitter among its shareholders. As reported by TechCrunch, ShareChat is in the advanced stages of talks to raise a new funding round, which will include Snap Inc. and Google, along with several existing investors. Google … Read more