LinkedIn continues to see record-high levels of engagement, and beat revenue expectations in the most recent quarter, according to the latest update from parent company Microsoft. As per Microsoft’s FY21 Q2 update, posted last week, LinkedIn sessions grew 30% in the last three months of 2020, while the platform’s total revenue increased 23% in the period. As outlined…
Google’s looking to help users get a better understanding of the websites displayed in its search results by adding new informational panels accessible on all listed site matches in SERPs. As you can see here, by tapping on the three dots at the top right of any search result, you’ll now be able to access information about…
Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead. But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so…
TikTok has announced a new partnership with advertising giant WPP which will give WPP clients access to internal tools and options to help maximize their on-platform efforts, and tap into the rising influence of the video platform. As explained by TikTok: “Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP…
If you’re looking to maximize your YouTube performance in 2021, it may be worth considering what types of short-form video clips you could also post to the platform, in addition to your regular uploads. Last week, YouTube CEO Susan Wojcicki outlined the company’s key areas of focus for the year ahead, which included this note: “More people…
Twitter has been on an acquisition spree of late, buying up visual creation platforms, design and production teams improved audio discovery tools, and most recently, newsletter creation platform Revue. So what’s driving this newfound momentum at Twitter? Is the platform, long criticized for its lumbering progress, finally turning a new leaf? Well, kind of. The…
A few weeks back, when Facebook and Twitter sparked a new round of controversy by banning then US President Donald Trump, I noted that the important thing to focus on within this process was not the banning of Trump itself, but the lessons learned from the Trump era and how the platforms look to evolve…
Facebook reported record revenue as marketers boosted ad spending during the holidays, while also warning about the possible negative effects on ad targeting from Apple’s stricter privacy measures. CEO Mark Zuckerberg said in a Wednesday earnings call that his company increasingly sees Apple “as one of our biggest competitors.” In Q4 of 2020, Facebook’s profit climbed 53%…
With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out…
While social media has played a significant role in our communications landscape for the last decade, many organizations still struggle to understand the best practices, and effective versus non-effective approaches on the various social channels. I mean, it can be complex. The platforms and their algorithms are always changing, and it can be difficult to…