So which of the Seven Stages of Grief is this? This week, Facebook has shared an update in its approach to Apple’s coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. Apple is expected to release its IDFA update very soon, which will add … Read more
February is Black History Month, and this week, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event. Here’s a look at what each platform has announced, and how you can take part in the various events … Read more
LinkedIn continues to see record-high levels of engagement, and beat revenue expectations in the most recent quarter, according to the latest update from parent company Microsoft. As per Microsoft’s FY21 Q2 update, posted last week, LinkedIn sessions grew 30% in the last three months of 2020, while the platform’s total revenue increased 23% in the period. As outlined … Read more
Google’s looking to help users get a better understanding of the websites displayed in its search results by adding new informational panels accessible on all listed site matches in SERPs. As you can see here, by tapping on the three dots at the top right of any search result, you’ll now be able to access information about … Read more
Every year, Twitter publishes a downloadable events calendar to assist marketers in planning for all the key dates in the months ahead. But last year, with so many events being canceled due to COVID-19, the calendar itself ended up being kind of useless. I mean, it was still handy, but it had to be revised so … Read more
TikTok has announced a new partnership with advertising giant WPP which will give WPP clients access to internal tools and options to help maximize their on-platform efforts, and tap into the rising influence of the video platform. As explained by TikTok: “Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, WPP … Read more
If you’re looking to maximize your YouTube performance in 2021, it may be worth considering what types of short-form video clips you could also post to the platform, in addition to your regular uploads. Last week, YouTube CEO Susan Wojcicki outlined the company’s key areas of focus for the year ahead, which included this note: “More people … Read more
Twitter has been on an acquisition spree of late, buying up visual creation platforms, design and production teams improved audio discovery tools, and most recently, newsletter creation platform Revue. So what’s driving this newfound momentum at Twitter? Is the platform, long criticized for its lumbering progress, finally turning a new leaf? Well, kind of. The … Read more
A few weeks back, when Facebook and Twitter sparked a new round of controversy by banning then US President Donald Trump, I noted that the important thing to focus on within this process was not the banning of Trump itself, but the lessons learned from the Trump era and how the platforms look to evolve … Read more
Facebook reported record revenue as marketers boosted ad spending during the holidays, while also warning about the possible negative effects on ad targeting from Apple’s stricter privacy measures. CEO Mark Zuckerberg said in a Wednesday earnings call that his company increasingly sees Apple “as one of our biggest competitors.” In Q4 of 2020, Facebook’s profit climbed 53% … Read more