This could be interesting – today Meta has announced a new series of partnerships with several popular mobile apps that will enable users of each to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram Stories, providing another way to create unique, engaging Stories content for the holidays. As explained by Meta: “The…
In a move that I doubt many would have seen coming, TikTok is opening a new chain of delivery-only restaurants across the US as its own TikTok Kitchen which will see the platform convert viral recipe videos from the app into themed menu items. I’d like to see Instagram copy this. Partnering with Virtual Dining Concepts and…
No one cared much about Fleets, Twitter’s take on the social stories trend, but as part of its announcement when it shut down the option back in July, Twitter did note that it would be looking to incorporate Fleets elements in other areas of the app, which has already seen the addition of new camera options and…
Snapchat has launched a new ‘Story Studio’ app to selected users, which provides a simplified, streamlined means to create more complex vertical videos, which you can then upload into the main app. First announced at its Partner Summit back in May Story Studio gives users access to a range of more in-depth editing tools to craft more…
Twitter has published a new 2022 planning guide to assist in your tweet strategy, which includes a range of templates, tips and prompts to get you thinking about how to maximize your tweet approach over the next year. The full guide is 69-pages long, but most of that is taken up by monthly calendar listings for you to fill…
Snapchat has shared a new overview of the top Snapchat AR campaigns and tools in its ‘Lens of the Year’ report, which points to the increasing value of AR, for varying purpose. As per Snap: “With over 6 billion plays per day on average, Lenses offer a unique window into the year’s cultural moments, achievements in Snapchat AR innovation,…
Snapchat has revealed that it’s paid out more than $250 million in payments through its Spotlight short-form content funding program in 2021, which hasn’t always been a perfect solution to win over creators, but has helped Snap generate more interest in its own TikTok-like option as it seeks to combat rising competition in the space. Snapchat first…
This is a sneaky big addition – today, Twitter has announced that all videos uploaded within tweets will have auto captions enabled, providing more ways for users to consume video content in the app. As explained by Twitter, all videos attached to tweets from today will have auto captions enabled. Captions will be activated for in-stream videos…
Music plays a key role on TikTok, and today, the platform has shared a new listing of the top tracks and artists on the platform throughout the year, including regional insights, genre trends, and most popular artists by category and more. As explained by TikTok: “After turning heads in 2020, TikTok continued its tremendous growth to be a…
As part of its broader effort to re-connect with younger audiences, and maintain its position as a key driver of cultural influence, Instagram has published a new predictive trends report for 2022, which highlights a range of rising movements across various categories to help brands and marketers get a better understanding of key shifts. As explained by Instagram:…