This could be a helpful way to boost your Instagram presence and maximize your content. As reported by reverse engineering expert Jane Manchun Wong, Instagram is now testing an option that would enable you to share your Instagram live streams direct to IGTV as soon as the broadcast has ended. That could be an easy way to build…
LinkedIn is the latest platform to update its measures in response to the evolving coronavirus outbreak. This week, LinkedIn has outlined the steps it’s taken to keep its members informed, including broadcasting WHO updates live daily and “scaling its events platforms to enable companies to reach audiences virtually”. LinkedIn has also created a new Trending News element, in order to…
TikTok has announced plans to open a new transparency center in LA as part of its ongoing effort to distance itself from concerns around potential Chinese Government interference. The center would facilitate more oversight into the platform’s moderation practices – as per TikTok: “This new facility in our LA office will provide outside experts an opportunity to directly view…
As Twitter works to improve its action against the misuse of its platform by political operatives, one key area that Twitter, specifically, needs to focus on is bots, and the use of automated profiles to amplify specific messaging. Bots have repeatedly been identified as a key issue in influencing tweet discussion – in the wake…
The applications for AR tools continue to expand. This week, Google has launched a new initiative, in partnership with The New York Times, which will enable users to scan in elements of the physical NYT publication in order to get further context and information via the AR capacity of Google Lens. As explained by Google: “Throughout the…
With Snapchat’s AR Lens ads driving significant engagement and interaction in the app, the platform is now looking to open up the option to more brands, with a simplified AR Lens campaign option that enables businesses to build custom Lenses based on pre-made templates and/or Snap’s library of 3D objects. Called ‘Lens Web Builder’, the new process…
YouTube is replacing the ‘Trending’ tab in its app with a new ‘Explore’ listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery. As explained by YouTube: “We’ve been testing a new tab in the YouTube mobile app called Explore – with Explore, you not only have access to Trending videos…
Despite various content moderation and data privacy concerns, TikTok continues to gain momentum, with the latest data from app analytics firm SensorTower showing that February 2020 was TikTok’s best performing month, in terms of total app downloads, to date. As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the…
After adding new information prompts and links to official resources in related search queries last week, Instagram is now expanding on its COVID-19 response tools, with additional information panels in the main feed and a ban on searches for coronavirus related AR masks. As per Instagram: “To help people get relevant and up-to-date resources, we will start showing…
Last month, Twitter shared the first of its ‘Good Copy, Bad Copy’ Twitter tips, in which Twitter creative lead Joe Wadlington outlined some simple, actionable tweet tips that can significantly improve tweet presentation and performance. This week, Wadlington is back to share some more tweet copy tips – and as with last time, while the notes here are very…