In a move that will surprise no one, Instagram has confirmed that it will launch its TikTok-like ‘Reels’ functionality in more regions next month, including the US, as TikTok itself faces more questions over its future, and TikTok users seek out alternatives as a result. As reported by NBC’s Dylan Byers, Instagram is looking to launch Reels in…
Facebook is expanding its screen-sharing options in Messenger to both Messenger Rooms and the mobile app, providing another way to engage within Messenger video calls. As you can see in the above sequence, now, when you’re in a Messenger video call, you’ll have the capacity to drag the bottom function panel up in order to view more…
Instagram is rolling out the next stage of its on-platform shopping experience with the addition of a new ‘Shop’ section in Explore that will showcase a range of buyable items within a single feed. As explained by Instagram: “Instagram Shop is an in-app shopping destination where people can discover products and brands they love from across Instagram. Today,…
What will a post-COVID world look like for social media marketers? If there’s anything we’ve learned so far in 2020, it’s that nobody can ever be 100% prepared for the future. We can predict trends, strategize, and plan, but we all have to be ready to shift marketing and business strategies at any time. Over…
There’s a lot of stressful information on social media to process right now, with various, significant events taking up a significant portion of our mind space at different times. At a broad level, we’re dealing with the COVID-19 pandemic, the response to that pandemic, the politicization of that response, and key decisions that have to…
While the ongoing COVID-19 pandemic has dampened enthusiasm for event days in 2020, the 17th of July marks the World Emoji Day, which aims to celebrate those small, cartoonish characters than have now become a significant part of the way people communicate. Indeed, according to research, some 92% of people have used, and/or regularly now use, emojis…
As its investigation continues, on late Friday night, Twitter provided an update of the latest information about the recent hack which targeted the accounts of several high profile users. To recap the situation, at around 1 pm on Wednesday, several celebrity accounts began tweeting out similar, odd messages regarding a Bitcoin giveaway. As you can see in these…
Normally, just ahead of the coming month, Twitter publishes its regular summary of the key dates coming up in the preceding month, which can help marketers plan their campaigns in order to tie-in with trending discussions and events. But with the impacts of COVID-19, those normally optimistic, fun-looking listings are starting to look a lot barer…
Last week, India took the extraordinary step of banning 59 apps of Chinese origin, including the wildly popular TikTok, as tensions continue to flare between India and China over the disputed Line of Actual Control in Ladakh. TikTok India has issued a statement, explaining its position, and its intention to restore the app for Indian users, but…
In a move that will likely come as a little surprise, Instagram has quietly rolled out a new test of its TikTok-like clone functionality ‘Reels’ to some users in India, following the ban of TikTok in the Indian market. Reels, which Instagram has admitted is its ‘response’ to TikTok, enables Instagram users to create 15-second, looping video clips within…