Facebook is launching a new program that aims to provide more incentive for music publishers to post exclusive artist video clips direct to Facebook, which could see it provide more of a challenge to YouTube, while also luring bigger audiences to Facebook Watch. As posted by social media expert Matt Navarra and Drowned in Sound founder Sean Adams, the…
Google continues to add new tools to help businesses shift into digital marketing, as many look to replace the operational capacity that they’ve lost due to the COVID-19 lockdowns around the world. Google’s latest update involves new ad types, including new markers on search ads to prompt audience action, and improved display types to assist in branding. First…
Google has announced the first element of its latest push to establish a stronger presence in the Indian market, with the purchase of a 7.73% stake in internet provider Jio Platforms for $4.5 billion. As explained by Google: “Google and Jio Platforms have entered into a commercial agreement to jointly develop an entry-level affordable smartphone with optimizations to…
After testing it out over the past few months, Twitter has now officially launched its new direct message chat window on the desktop, which enables users to engage with their messages without having to leave their main tweet feed. As you can see here, the addition provides a mini, picture-in-picture display for your DMs, which is…
This is a big change – Reddit has today launched a new post option called ‘Image Galleries‘, which will enable users of selected subreddits to attach up to 20 images or GIFs to their posts. As you can see in this example, the new post format will include a counter on the top right of the…
With COVID-19 cases spiking once again in several regions, Facebook is launching two new initiatives to help boost awareness of preventative measures, and dispel some of the pervading myths about the virus. First off, Facebook is expanding its top of feed alerts, in both Facebook and Instagram, which will remind people to wear masks when out in public….
Snapchat has today announced a new closed beta test of brand profiles, which will provide more specific ways for brands to connect with Snapchatters in-app. As explained by Snapchat: “Brand Profiles offer a permanent home for brands on Snapchat, [bringing] various brand experiences for Snapchatters together into a single home on our service. With 229 million Snapchatters using the…
With Facebook set to significantly advance its eCommerce ambitions via its new Facebook and Instagram shops, Google is also looking to ensure it maintains its online shopping stake with a new product showcase platform that aims to tap into the rising popularity of short-form video – with Instagram, specifically, in its sights. As you can see in…
While US regulators weigh a potential ban of the app due to its ties with the Chinese Government, TikTok has today launched a new video series, in partnership with a group of platform influencers, which aims to help raise awareness of misinformation, scams and general inauthentic behavior online. As explained by TikTok: “The “Be informed” series addresses an important building…
Facebook has announced that it will now add new labels to all posts from federally-elected officials and presidential candidates which mention voting or ballots, irrespective of whether the posts contain misinformation or not. As you can see here, the new labels will include a ‘Get Voting Information’ CTA, which, when clicked, will take users through to a…