TikTok

US Moves to Ban TikTok on All Government-Issued Devices Due to Concerns of Spying activities by Chinese Authorities

In another concerning sign for TikTok, the US House of Representatives voted on Monday to have the app banned from all Government-issued devices, due to concerns around data collection and potential spying by Chinese authorities. As reported by Politico: “Lawmakers voted 336-71 to pass the proposal, offered by Rep. Ken Buck (R-Colo.), as part of a…

Instagram

Instagram Launches Personal Fundraisers to Provide Assistance for Businesses amid COVID-19

Instagram is rolling out a new personal fundraiser option to help people and businesses raise money for selected causes amid the COVID-19 pandemic. As explained by Instagram: “Starting today, we’re rolling out a new way to raise money for a personal cause, like yourself, your small business, a friend or a cause that’s important to you. We’ll begin…

Snapchat

Snapchat has reported its Q2 2020 Performance updates, Showing 17% Increase in both users and Revenue

Snapchat has reported its Q2 2020 performance update, showing increases in both users and revenue, and, in general, positive signs for the ongoing steady growth of the platform. First off, on users, Snapchat added 9 million new daily active users for the quarter and is now up to 238 million DAU. As you can see from…

Facebook

Top 3 Secrets on how to Boost the Performance of Your Facebook Ads

When you consider the rapid adaptation of technology over time, you would expect that another social media platform would have risen up and taken the mantle in recent years, but Facebook, the looming giant in the space, has remained the most stable and powerful, seeing off all challengers thus far. According to Sprout Social’s ‘2020 critical social…

Workplace

Facebook Adds New updates for Workplace, Including Separate Workplace Chat App and Dark Mode

Facebook is rolling out a new set of updates for its professional Workplace platform, including an update for its Workplace Chat app, and dark mode options for the app. As shared by Facebook’s EMEA communications lead Alexandru Voica, the main addition is the updated Chat app. As explained by Voica: “The new Workplace Chat iOS app will be easier…

Mask

Pinterest launches a new ‘Make a Statement Mask’ Challenge to Encourage Mask Use

With US authorities now actively promoting the use of face masks to help slow the spread of COVID-19, Pinterest has this week launched a new campaign to help encourage face mask use, by showcasing custom face coverings created by the Pin community. With its “Make a Statement Mask” challenge, Pinterest will look to highlight a range of creators who’ve made unique…

Facebook

Facebook Shares New Insights into Most Shared Posts on Facebook Platform

Understanding what generates engagement on Facebook is key to maximizing reach and response, but Facebook is not overly forthcoming with its usage insights, which can make it hard to know what’s getting the most traction with Facebook users. Over the last few years, New York Times journalist Kevin Roose has sought to shed some light on this…

TikTok

TikTok Adds an Interactive Brand Promotion called ‘Gamified Brand Effect’ for Businesses

While questions swirl around the future of TikTok, the platform continues to push ahead with its business offerings, this time via a new, interactive brand promotion option called ‘Gamified Branded Effects‘. As noted in the post, Gamified Branded Effects enable brands to build branded games into their TikTok clips, with more than 20 templates available, which can…

Facebook

Facebook is Launching a New Investigation into Potential Bias within its Algorithms

Facebook is launching a new investigation into potential bias within its algorithms, as it works to improve its systems in response to the #BlackLivesMatter movement, and in light of its recent civil rights audit. As reported by The Wall Street Journal, both Facebook and Instagram will launch new examinations of their core algorithms. As per WSJ: “The…

YouTube

YouTube previewed the addition of Data on Other Videos Your Viewers have watched and New Audience Retention Metrics

Last week, YouTube previewed a coming addition to YouTube Studio which will provide creators with a listing of other videos that their viewers have watched on the platform, not created by them, adding a new level of context to their audience research efforts. As explained by YouTube: “This gives you a great opportunity to get to know your audience better….