This could help provide more contexts for your Snapchat marketing approach. Last month, Snapchat shared its Q2 performance numbers, in which it reported a 17% year-on-year increase in daily active users to 238 million. Reflecting this increase, Snapchat has also updated its Snap Focus education module on Unique Audience Reach, which also includes more specific detail on…
With the economic impacts of COVID-19 worsening day by day, LinkedIn has added a range of tools to assist people in finding new roles, and keeping themselves going during the pandemic. That extends to mental health and resilience resources, with the platform making a range of its LinkedIn Learning courses available for free during the crisis. And this…
Facebook has today launched the first video in a new series that will provide insights into its video products – how they were built, what they were built for, how the features work and what’s coming next. The first video in the series, hosted by Jeff Birkeland from the Facebook product team, is an interview with Jen…
If you’re not paying attention to the rise of gaming culture, you’re missing a huge chunk of how the next wave of consumers connect and interact. The majority of the top-performing channels on YouTube relate, in some way, to gaming culture, while gaming more generally is set to become a $196 billion industry by 2022. And…
How much is TikTok actually worth? Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base. Official predictions suggest that Microsoft, or any other suitor, will need to pony up between $10b and $30b to purchase the short-form video app – and for comparison, Instagram is reportedly worth around $100 billion….
In a move that will be a surprise to absolutely no one, Instagram has today announced that it’s making is TikTok-like ‘Reels’ functionality available in 50 regions, including the US, in addition to the 4 where it was already available. Well, I mean, Instagram did already announce that Reels would be launched in the US in August,…
YouTube is adding some more new insights to its Creator Studio dashboard, along with a new display for Stories analytics in its mobile app. The features were announced in the latest Creator Insider video, and add to the existing analytics options that YouTube has rolled out for Creator Studio over the past few months. The main addition is…
As the US tech giants weigh a possible takeover offer for the rising video app, TikTok has this week announced a new set of measures to better detect and remove misinformation on its platform, while it’s also, interestingly, working with experts from the U.S. Department of Homeland Security to protect against foreign influence. Interestingly, in this sense,…
President Trump’s Executive Order for a review of Section 230 laws, which provide a level of legal exemption for digital platforms with respect to liability for what users post to them, has now moved to the next stage, with the FCC to decide on the fate of the proposal, and the case for any such…
After coming into the role back in May, new, US-based TikTok CEO Kevin Mayer has today issued his first public statement, in which he takes an aggressive stance in facing up to the challenges posed by regulators and competitors, whom, he says, are seeking to shut the app down. TikTok is currently under investigation in the…