Yes, I know that TikTok is under a cloud right now and that maybe it’s not the best time to be providing updates on potential tools that marketers can use to maximize their TikTok presence. But the fact remains that it’s still a hugely influential platform and that many brands are indeed looking at how…
This is interesting. Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front-page presence for the functionality, making it more difficult to find…
Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about its data-sharing and moderation processes. For some, that will mean that they’ll look to avoid the app entirely, but many others are still looking at ways to tap into the video platform’s popularity, and in particular, its reach with younger audiences. How…
After announcing its coming Election Information Center back in June, along with its intention to get 4 million more Americans to participate in the upcoming poll, Facebook has now officially launched its US Voting Information Center, which will be available within both Facebook and Instagram. As explained by Facebook: “The goal of the Voting Information Center, together with…
Facebook is looking to give users more control over the specific posts and updates they see from each Page they choose to follow, with a new listing of advanced Page follows options appearing for some users. Users can now follow either all updates from the Page or a selection of: Posts – Highlights, all updates or…
All’s quiet on the TikTok acquisition front, with Microsoft still looking like the leading contender to potentially acquire the short-form video app. But even so, TikTok still has a range of other concerns to deal with, as more investigations and reports highlight issues of note with the app. Here’s a quick round-up of some of…
Facebook is determined to heap the pressure onto TikTok wherever it can, and this week, The Social Network has launched a new test of a feed of short-form video clips in its main app, exclusively in the Indian market, where TikTok is currently banned. As you can see in the above screenshots, posted by user Roneet Michael on Twitter (and…
With the 2020 US Presidential Election drawing near, Facebook has this week added some new tools to its Ad Library to better track political ad spend and provide more transparency into how each campaign is using the platform’s ad options. As outlined by Facebook’s Rob Leathern, the new tools are designed to help researchers and journalists better understand,…
This year has posed many challenges, and they may be no more acutely felt than in the education sector, where massive changes in process, assessment, and curriculum as a result of COVID-19 will have long-lasting impacts on many students. In recognition of this, and ahead of the broader return to school across the US, Facebook has…
As the Australian Government pushes ahead with law reform that would essentially force Google and Facebook to share their revenue with Australian news publishers, Google has this week launched a new campaign to inform Australian users of the threat such regulations could pose to its services in the region. As you can see in the above messaging,…