LinkedIn has announced some new additions to its Sales Navigator platform, as it works to provide more solutions to help business people increasingly working remotely, and unable to hold regular face-to-face meetings with clients. First off, LinkedIn’s adding two new, machine learning-enabled alerts, which will help to keep salespeople aware of relevant activity around their business….
Amid speculation over its future in the US, TikTok’s counteroffensive, thus far, has largely revolved around showcasing the value its platform provides for Americans – both in terms of general usage and in creating new opportunities in jobs, content revenue, exposure, etc. Which, in the middle of a pandemic, when unemployment figures are at record highs,…
As the COVID-19 pandemic drags on, LinkedIn is also tracking its impacts on the US job market via its ‘Workforce Insights’ blog, including in-demand positions, employer and employee outlook, overall jobs’ growth, etc. But fair warning: A lot of the information is, as you would expect, fairly negative, and it may not be beneficial to keep tabs on…
Facebook is adding another new feature for groups, with a new post-level analytics option which will provide more context as to how people are engaging with group updates. As explained by Facebook: “With post-level metrics, admins can easily see the reach of a post with the unique number of people who’ve seen the post as well as engagement…
Instagram is making a new push to stamp out bot accounts via a new process that will require the owners of profiles found to be connected with suspicious behavior to provide identification information to confirm that they are, in fact, a real person. As per Instagram: “We want the content you see on Instagram to be authentic and…
Yes, I know that TikTok is under a cloud right now and that maybe it’s not the best time to be providing updates on potential tools that marketers can use to maximize their TikTok presence. But the fact remains that it’s still a hugely influential platform and that many brands are indeed looking at how…
This is interesting. Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front-page presence for the functionality, making it more difficult to find…
Yes, TikTok remains under a cloud, and yes, there are ongoing concerns about its data-sharing and moderation processes. For some, that will mean that they’ll look to avoid the app entirely, but many others are still looking at ways to tap into the video platform’s popularity, and in particular, its reach with younger audiences. How…
After announcing its coming Election Information Center back in June, along with its intention to get 4 million more Americans to participate in the upcoming poll, Facebook has now officially launched its US Voting Information Center, which will be available within both Facebook and Instagram. As explained by Facebook: “The goal of the Voting Information Center, together with…
Facebook is looking to give users more control over the specific posts and updates they see from each Page they choose to follow, with a new listing of advanced Page follows options appearing for some users. Users can now follow either all updates from the Page or a selection of: Posts – Highlights, all updates or…