TikTok has announced the launch of three new Duet options which provide new layouts to apply to your Duet clips and add new creative options to the function. Duets enable TikTok users to respond to another users’ clip and interact with the original video, adding a new spin on the original creators’ upload. Duets have become…
Hey, remember back in June when Twitter made a big announcement about a new option to add audio clips into your tweets? There seemed to be a heap of initial hype around the functionality, with celebrities posting audio clips, social media gurus devising new tweet strategies – it was a magical time. For about five…
Facebook has taken the next big step in its messaging integration plan by announcing new cross-messaging functionality that will link Messenger and Instagram Direct, in various ways. As explained by Facebook: “We’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram – so you have access to the best messaging experience, no…
Facebook is simply the largest social network sites that connect friends and families with each other; however, Facebook does not just connect friends and families, it is also a platform where singles connect with each other and find love with its Facebook Dating App. Finding love on Facebook isn’t difficult as Facebook has made it…
Nearly a year after it began testing in Colombia, Facebook Dating App is now available in the United States. The product, which is available to users 18 and older, will appear as a new tab within the Facebook mobile app. People who opt in to Dating can create a profile that’s separate from their main…
Facebook is pitching its new dating service with the Facebook dating app as a way for Facebook users to find meaningful relationships through things they have in common (i.e., similar interests and groups). It’s supposed to take away the tediousness of creating a separate dating profile, and even Instagram is integrated, so you can share…
In an effort to improve transparency, and provide more guidance as to how it shows users to content within their feeds, Facebook has today published its Recommendation Guidelines, which includes a listing of topics and themes that are ineligible to be highlighted within its various discovery surfaces. As explained by Facebook: “We make personalized recommendations to…
Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment. We…
As Facebook works to further establish itself in developing markets, it’s constantly met with a level of hesitation, as local officials question the value of allowing Facebook in, weighed against the risks. Much of that consideration can be linked back to Myanmar, where Facebook has become a key platform for connectivity as internet adoption has…
Are you focused on brand building or generating more leads in your marketing efforts? No doubt you’re looking at a mixture of both – but what’s the optimal balance, and how can you map out campaigns which, ideally, cater to both goals? That’s the focus of LinkedIn’s latest ‘Brand and Demand’ guide, which provides a…