Facebook is pitching its new dating service with the Facebook dating app as a way for Facebook users to find meaningful relationships through things they have in common (i.e., similar interests and groups). It’s supposed to take away the tediousness of creating a separate dating profile, and even Instagram is integrated, so you can share…
In an effort to improve transparency, and provide more guidance as to how it shows users to content within their feeds, Facebook has today published its Recommendation Guidelines, which includes a listing of topics and themes that are ineligible to be highlighted within its various discovery surfaces. As explained by Facebook: “We make personalized recommendations to…
Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment. We…
As Facebook works to further establish itself in developing markets, it’s constantly met with a level of hesitation, as local officials question the value of allowing Facebook in, weighed against the risks. Much of that consideration can be linked back to Myanmar, where Facebook has become a key platform for connectivity as internet adoption has…
Are you focused on brand building or generating more leads in your marketing efforts? No doubt you’re looking at a mixture of both – but what’s the optimal balance, and how can you map out campaigns which, ideally, cater to both goals? That’s the focus of LinkedIn’s latest ‘Brand and Demand’ guide, which provides a…
With the 2020 US Presidential Election looming, Facebook and its efforts to remove coordinated influence activity are becoming ever more important, and no doubt many will be watching the platform’s monthly Coordinated Inauthentic Behavior reports to spot any signs of potential concern ahead of the November poll. This week, Facebook has released its August update of malicious accounts…
TikTok has announced a new integration with Teespring which will enable TikTok creators to sell merchandise that they’ve designed directly to their fans within the app. As reported by The Verge: “Thousands of TikTok creators have already partnered with Teespring to start creating merchandise they can sell to their followers. The integration will allow “creators to create their…
Twitter and its trending topics lists can be problematic for various reasons. Sometimes Twitter’s algorithm will highlight offensive terms, sometimes the trends amplify divisive issues, and sometimes – maybe a lot of the time – it’s just not very clear exactly why a certain word or phrase is trending at all. Which makes you tap…
While Facebook continues to push its Watch video platform in the hope of taking a bigger share of the digital video pie, gamer-focused platform Twitch is also looking to expand on its content options, as it grows its audience, and broadens its potential. Over the past year, Twitch has seen a significant risen in its ‘Just Chatting’…
No doubt you’ve heard this before, but the video is the best performing content type across all social platforms, and Twitter is no exception. According to research, Tweets with video see 10x more engagement than those without, while Promoted Tweets with videos save more than 50% on cost-per-engagement. If you can create video content, you should – and…