TikTok has announced a new partnership with the brand safety platform OpenSlate to ensure ads and branded content are not displayed alongside questionable material on the platform. As explained by TikTok: “With the introduction of the TikTok Brand Safety Solution, verified by OpenSlate, we apply a high level of safety to verify and filter a variety of content and…
Twitter has announced a new update to its Privacy and Safety settings, and new video overviews of the various options available, in order to help users better understand the information that they share, and how they can limit such to protect their account and control their on-platform experience. As you can see here, the updated Privacy…
Christmas is just 70 days away, and the holiday shopping season is already ramping up. And given the impacts of 2020, every business will be seeking to maximize its opportunities, as best it can, within the period. To help with this, Google has published a new, 27-page guide on evolving shopping behaviors, based on search trends, along with…
Snapchat has today announced a full launch of its new ‘Sounds’ functionality, which enables users to add song clips into their Snaps. As explained by Variety: “With Sounds on Snapchat, users of the iOS app worldwide can add music to their Snaps (pre- or post-capture) from a curated catalog of music. Snapchatters can add music before recording a…
YouTube has announced a new update to its rules around hate speech, with a focus on reducing the distribution of conspiracy theories like QAnon, which have eventually branched into real-world violence. As explained by YouTube: “Today we’re further expanding both our hate and harassment policies to prohibit content that targets an individual or group with conspiracy theories that…
So what’s the latest on the TikTok takeover situation? I’m glad you asked – this week, as negotiations continue over the sale of TikTok to an Oracle/Walmart lead consortium, which it’s worth noting has not been officially agreed to as yet. While those discussions continue, TikTok continued to combat the US Government’s Executive Order, which…
Twitter has added another warning prompt to slow the spread of misinformation, this time alerting users when they go to share a tweet that has been flagged under the platform’s rules against misinformation. As you can see here, the prompt will alert the user looking to retweet or quote a tweet that the claim included in…
Google has announced a range of new updates for search, which provide varying levels of functionality for brands, and are worth noting within your SEO approach. The main focus, of course, is on helping people find the information they need, so they’re not specifically aligned with brand queries. But some of them will be search considerations –…
Following a recent investigation by the UK Competition and Markets Authority, Instagram has vowed to do more to protect consumers by ensuring that influencers disclose commercial relationships within their posts. In the UK, and in many other nations, influencers are required to flag commercial arrangements by tagging their posts with #ad or #sponsored. But the CMA has found that…
Like everything in 2020, Halloween is going to look a lot different this time around, with limitations on how people can participate, and take part in the normally significant community event. The advantage of that could be that you won’t have to put in so much effort with your Halloween costume – and if you…