Aside from the broader impacts of COVID-19, 2020 has provided many challenges in terms of getting your outreach messaging right, and ensuring that you remain both sensitive to the various situations, while also pushing to maximize sales for your business. What should you be saying during a pandemic? Should you be saying anything? Will your…
With just days to go until the US Election, Instagram has announced that it will remove the ‘Recent’ tab from hashtag searches on the platform temporarily. When you search by tags on Instagram, your results are presented in two tabs – ‘Top’ and ‘Recent’. It looks like Instagram’s trying to give its fact-checkers a bit…
Twitter has shared its latest performance update, which shows a significant increase in ad spend, after a decline last quarter, and slower growth in total users. We’ll start with users – Twitter added 2 million more Monetizable Daily Active Users (mDAU) in Q3, taking it to 188 million. As you can see, Twitter’s usage was…
Facebook has posted its latest performance update, showing yet another increase in overall active users – though a slight decline in the US – along with a solid boost in revenue. If the July Facebook ad boycott, in protest over its lack of action around hate speech, had any major financial impact for the company, it’s not…
Google is testing a new process that would enable businesses to create video assets from static website content, making it easier for brands to move into video content. As you can see from the video, Google’s URL2Video process is able to automatically analyze your webpage assets, and then arrange them into an animated presentation. As explained…
Hey, remember all that talk about TikTok getting banned in the US? Yeah, not so much. In the latest blow to the White House’s efforts to ban the Chinese-owned app, a group of TikTok stars has won an injunction against the Trump administration’s Executive Order, which could have still seen the app banned in the…
After months of testing, and after launching dark mode options on every other one of its apps, Facebook has today confirmed that it’s now launching a full public test of dark mode within its main mobile app. The launch video even features reverse engineering expert and app industry superstar Jane Manchun Wong, who has long been…
After announcing its coming ‘Local Lenses’ at its Partner Summit back in June, Snapchat’s first activation of this type is now live, with Carnaby Street in London the site of Snap’s new ‘City Painter’ collaborative AR project. As you can see in the video, Local Lenses essentially enable users to interact with an AR overlay…
Last September, YouTube announced that it was changing its processes on how creators can apply for a Verification badge, and what the requirements would be moving forward. This week, YouTube has provided an update on this process, including a full overview of how you can go about getting a verification badge for your channel. First off,…
Snapchat has published some new insights into how students feel about education, in light of COVID-19, and the impact that the pandemic has had on the school year. And while it’s impossible to estimate the full ramifications of the lockdowns and associated changes, the data does shine a light on some relevant trends relating to education and…